In the past few years, mobile marketing has gone from an afterthought to the primary focus of many digital marketing campaigns. When done correctly, SMS is an essential part of a successful marketing strategy, and for good reason. Over 97% of text messages are opened, and with such a high view rate, you can almost guarantee that your message is getting to the consumer. If driving visitors to your site is one of your company's main priorities, here are some ways SMS can be used as a powerful tool to help you reach your goal.
When a user reaches out to your company for more information or with a question, text them with confirmation and an update on when they can expect more information. Depending on their type of query, you could link them to relevant FAQs or blog posts that provide them with more information.
If a user has purchased your product or service, use SMS to send them a customized referral link that they can send to their friends. Provide them with rewards based on how many users visit the site from their link.
Drive sales from customers who haven't engaged with your site for a while by sending them links or coupon codes for sales that only last a day or two. Emphasizing the urgency may encourage them to revisit the site and make a purchase.
Based on what pages your visitor has interacted with on your site, send them periodic blog posts or white papers on your site that they may find interesting. Breaking your users into subgroups and personalizing the messaging will help drive visits more than a mass text to all your contacts.
Create a quiz on your site that will entice your target visitor and text users informing them of the available quiz or survey. Next, provide incentives for them to take the quiz. Consider ideas like the chance to win a prize or a discount for completing the quiz, and encourage users to refer their friends for additional traffic.
TeleSign's SMS API can be utilized to help drive engaged website visitors through the distribution of timely, personalized information in the form of SMS. This can lead to increased user engagement, satisfaction rates, customer lifetime values (CLV) and faster growth.Need a few more reasons to choose TeleSign's SMS API?
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