As digital services continue to grow, businesses are increasingly relying on phone-based verification and two-factor authentication (2FA)to safeguard user accounts. These methods are not only user-friendly—they’re also highly effective in confirming a person’s identity through something nearly everyone has: a mobile phone number. With 2FA, a phone number becomes the “second factor,” providing an added
Cybercrime is no longer just a looming threat—it’s a global crisis with escalating costs that businesses can’t afford to ignore. In 2025, the financial burden of cybercrime has reached unprecedented levels, with projections estimating it will hit $13.82 trillion by 2028. This sharp rise signals a pivotal moment for organizations: it’s time to rethink cybersecurity
Trust has always been a pillar of strong customer relationships. With 62% of consumers stating that trust is critical when choosing to engage with a brand, it is fast becoming a defining factor for consumer engagement and loyalty. At the same time, the digital landscape is becoming more complex, with AI-generated scams and fraud creating
A business must be able to establish certainty around the validity and authenticity of digital interactions to protect itself and its users. With a threat environment that grows more complex every day, risks such as account takeovers and identity theft are on the rise. A reliable, secure method to verify user identity is a must-have
Trust is the foundation of every digital interaction, but in an era of escalating cyber threats, it must be earned—not assumed. Can you confidently say that the person accessing your service is who they claim to be? Fraudsters are continuously devising new strategies to exploit vulnerabilities, leading to substantial financial losses for companies. Beyond financial
Digital identity is the backbone of today’s electronic access control and authorization procedures. It comprises multiple elements that, when combined, enable businesses to verify that a user represents an authorized individual. Understanding the importance of digital identity and its management is essential for businesses today. In 2024 alone, organizations conducted well over 70 billion identity
In the last decade, the way businesses and brands interact with the public has changed immensely. The rise of the internet and e-Commerce has created a demand for new strategies and approaches to customer interactions. Today, another revolution is underway in customer relationship management. Users increasingly expect not only personalized experiences but also human-like brand
Today’s business landscape requires innovative ways to reach and engage audiences across all their preferred spaces. Increasingly, this means adopting an omnichannel communications strategy which seamlessly integrates multiple platforms—such as email, SMS, RCS, WhatsApp, social media, and in-person interactions—into a unified experience. A successful omnichannel approach can boost incremental store visits by as much as
Establishing identity in the digital world poses unique challenges compared to the physical one. Verifying someone in person can be straightforward—people recognize each other, and photo IDs make it easy to confirm who they are. In digital spaces, however, confirming identity is more complex. Businesses must adopt a strategic, multi-layered approach to authenticate users effectively,
Digital identity plays a critical role in verifying user identities, safeguarding security, fostering customer trust, and ultimately, reducing fraud.
The cost of fraud to businesses today can be immense. With billions in lost revenue, it’s time to take action.
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