In the past few years, mobile marketing has gone from an afterthought to the primary focus of many digital marketing campaigns. When done correctly, SMS is an essential part of a successful marketing strategy, and for good reason. Over 97% of text messages are opened, and with such a high view rate, you can almost
In the competitive business of hotels, consistent innovation is a necessity when looking to improve customer experience. Part of that innovation for many hotels is A2P SMS messaging. A survey conducted in 2016 showed that 55% of consumers reported that they like receiving messages from travel companies, including hotels. Customers are beginning to expect to
Despite your efforts to keep your business safe, it’s likely that your company will face a crisis at some point. In fact, 59% of business decision makers have experienced a crisis in their current or previous company, and 79% of leaders believe they are only a year away from a potential crisis. In the age
In today’s hyper-competitive business environment, your company must stand out from the competition if you want to be successful. What is the best way to do that? Communication is at the top of the list when it comes to excellent customer service. When customers have urgent questions or technical issues that require quick resolutions, providing
Your business, whether it’s a salon, restaurant, or real estate company, depends on customers. If people aren’t coming in for appointments or reservations, your bottom line is going to suffer. One report estimated that restaurants in the UK alone lose over $5 billion annually due to no-show reservations. While people have many reasons to miss
Stay relevant. Shift your marketing outreach to accommodate the largest group of consumers, worldwide. Millennials (defined as those who fall between 18 to 30 years old) crave timely, consistent, personalized communications. With mobile devices at their sides daily—even as they sleep—SMS contact is naturally preferred. Make this millennials-to-SMS match your OTP (in this case, OTP
More and more of us are shopping online. And so are the fraudsters. The coming holiday season is once again expected to break records for eCommerce sites, and with more shoppers comes more fraudsters. In order not to get scammed this holiday season, companies have to get more vigilant about protecting their users, their brands,
2014’s The Imitation Game, portrays mathematician Alan Turing’s mastery over the “unbreakable” German code, Enigma, during World War II. Instead of breaking code by hand, Turing invented a cryptanalytic machine that translated common German phrases and patterns that, once recognized, helped the machine decode hundreds of German military transmissions. This breakthrough gave the British government
As cybersecurity experts, it’s been fascinating to watch the evolution of CAPTCHA. While you are probably familiar with the acronym, you may not know that CAPTCHA stands for “Completely Automated Public Turing Test To Tell Computers and Humans Apart,” coined by Luis von Ahn, Manuel Blum, Nicholas Hopper and John Langford of Carnegie Mellon University
The following post first appeared on LinkedIn. In case you missed it, let’s recap last week’s rollercoaster of cybersecurity news. The U.S. National Institute for Standards and Technology (NIST) released their draft Digital Authentication Guideline (Special Publication 800-63) for public comment, which included a recommendation to deprecate SMS-based two-factor authentication. What followed was a media
Coupon and promo codes have been a tried and true method of attracting new business. While customer acquisition is always a good thing, businesses should be on the lookout for users attempting to exploit these efforts for their own fraudulent gains. In an ideal world, the coupon or promo code entices new users to sign
In 2016 alone, millions of records have already been exposed that include usernames and passwords. This is in addition to past breaches such as MySpace and LinkedIn, which are now resurfacing old data and wreaking havoc on users who secure multiple sites with the same credentials. No one is immune…not even Mark Zuckerberg. Here at