November 11 may not mean much to you, but it should. It’s the largest shopping day of the year!
Retailing giant Alibaba did 25 billion dollars in sales last year, that’s five times what Americans spent on Black Friday in 2017. This is all in celebration of…being single? Allow me to explain.
What is Singles’ Day?
In the 90’s some Chinese university students rightfully deduced that Valentine’s Day was awful and decided to plan a celebration for the single folk.
Singles’ Day was born!
Now every year on November 11, the youth of China head out for an impromptu stag night, a venture into the great unknown…an evening full of possibility, merriment and the search for a potential partner.
Brands and e-commerce companies have successfully leapt onto this fun holiday to make it a major shopping event, substantially larger than any equivalent in the western hemisphere.
(Thanksgiving, Black Friday and Cyber Monday collectively generated $14.48 billion in 2017; Singles Day, I remind you, $25 billion alone.)
Is your business targeting this market?
Don’t live your life with regret like the guy who stays in on Singles’ Day, take the plunge with TeleSign as your wing-person. We can now deliver the identity verification, fraud prevention and account takeover protection services needed to successfully grow your business in China. Get your cut of a very lucrative pie by tapping into real-time data insights through our extended reach into a market that’s finding new reasons to spend money.
And for all you singles out there looking for love or just a good story, your friends at TeleSign are rooting for you! Enjoy this Singles’ Day.