Super Shopping in Singapore

Industry insights
August 26, 2020

September 9 may not mean much to you. Schools are back, Labor Day is over. Summer is dead. Fortunately, there is one more respite of happiness for those of us that buy things online when we’re feeling blue. September 9 is Shopee’s Super Shopping Day and it’s the largest annual eCommerce event in Southeast Asia.

With deals that come in as high as 90% off, North Americans may recognize this as similar to Black Friday or Amazon’s Prime Day. Those in the Chinese market will likely link this to Singles’ Day. For 24 hours everything on the Singaporean eCommerce platform Shopee is heavily discounted and those in the region take full advantage.

Last year Shopee broke their current sales record (set on the same day in 2018) by 7:43 am on Shopee Super Shopping Day. One could infer that they will keep the trend alive in 2020. If you’re still not sold on Shopee, well…here is international superstar Cristiano Ronaldo endorsing last year’s event.

Is your business targeting this market?

Shopee’s Super Shopping Day is just another trend that reflects the explosive growth in Southeast Asia for mobile eCommerce as well as Marketplace. Millions of sellers from Singapore, Thailand, Taiwan, and Indonesia list their products on Shopee with zero listing fees, enabling small businesses from all over the region to take advantage of the platform’s explosive growth. What sets Shopee apart is the fact that it is mobile-only making it a great candidate for digital identity and verification solutions.

Mobile eCommerce platforms are uniquely qualified to leverage fraud prevention and growth capabilities with solutions like 2FA and phone-based identity APIs. By streamlining account registration, mobile applications can increase sign-up conversions and get users onboarded quickly to maximize the time that they are on an app spending money. Certain identity solutions like TeleSign’s fraud risk solution Score can remove friction from high dollar transactions. Each step of the ordering process that adds friction increases churn. On a platform that is already processing millions of transactions, a small increase in transaction conversions can equal big revenue. With TeleSign, businesses can scale these transactions securely, processing the good orders while decreasing fraud.

Many eCommerce platforms all around the world will be running sales this autumn (and into winter’s holiday shopping) to catch up with changing seasons and clear out their existing stock. It’s best for all of these businesses, big and small, to have fraud protections in place, but also solutions that are growth-oriented to drive revenue and profits.

TeleSign has been connecting and protecting online experiences for over 15 years. We support the largest web properties in the world and we’re prepared to help you. Contact TeleSign now and for all of your security needs. As the pioneers of phone-based security, we are a one-stop-shop for all of your digital identity and programmable communications needs.

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