In the past few years, mobile marketing has gone from an afterthought to the primary focus of many digital marketing campaigns. When done correctly, SMS is an essential part of a successful marketing strategy, and for good reason. Over 97% of text messages are opened, and with such a high view rate, you can almost guarantee that your message is getting to the consumer. If driving visitors to your site is one of your company’s main priorities, here are some ways SMS can be used as a powerful tool to help you reach your goal.
Follow up after a user fills out a form or emails your company
When a user reaches out to your company for more information or with a question, text them with confirmation and an update on when they can expect more information. Depending on their type of query, you could link them to relevant FAQs or blog posts that provide them with more information.
Use texting to increase referrals to your site
If a user has purchased your product or service, use SMS to send them a customized referral link that they can send to their friends. Provide them with rewards based on how many users visit the site from their link.
Send short-time discounts or coupons
Drive sales from customers who haven’t engaged with your site for a while by sending them links or coupon codes for sales that only last a day or two. Emphasizing the urgency may encourage them to revisit the site and make a purchase.
Inform users about relevant blog posts or white paper
Based on what pages your visitor has interacted with on your site, send them periodic blog posts or white papers on your site that they may find interesting. Breaking your users into subgroups and personalizing the messaging will help drive visits more than a mass text to all your contacts.
Prompt users to take fun quizzes on the site for chance to win
Create a quiz on your site that will entice your target visitor and text users informing them of the available quiz or survey. Next, provide incentives for them to take the quiz. Consider ideas like the chance to win a prize or a discount for completing the quiz, and encourage users to refer their friends for additional traffic.
How TeleSign Can Help
TeleSign’s SMS API can be utilized to help drive engaged website visitors through the distribution of timely, personalized information in the form of SMS. This can lead to increased user engagement, satisfaction rates, customer lifetime values (CLV) and faster growth.
Need a few more reasons to choose TeleSign’s SMS API?
- Direct-to-carrier routes ensure the highest delivery and conversion rates
- Global coverage: Delivery is ensured in more than 200 countries and territories in 87 languages
- Phone number cleansing automatically formats phone numbers to provide greater global delivery
- Two-way communications where the user can reply to texts with requested code or information.
- With our self-service development model, developers can now efficiently test and deploy TeleSign APIs with no contract commitments or minimum transaction methods
Ready to learn more? Contact us today or sign up for your free trial and try it for yourself!