Let’s face it, sometimes it feels good to just say no, to “opt-out,” so to speak. We’ve all felt the fantastic relief of cancelling plans, not responding to an email, throwing that old do not disturb sign up. Heck, I opt out of entire Sundays with my legendary couch naps. The reality is sometimes your users will want to opt out too.
While you may find this less than ideal that your users are giving future communications a hard pass and cringe at the potential headache from handling this, I have great news for you. You can opt out too.
That’s right, why deal with the burden of managing your SMS opt-outs when TeleSign can do it for you? TeleSign now provides Opt-Out Management service as part of our SMS API (requires additional cost) to help your business manage SMS consent and compliance* properly. TCPA violation fees can range from $500 to $1,500 per message, so having an automated “opt-out” process is essential. Work smarter, not harder.
Here’s how it works:
- You send an SMS message to one of your users.
- If the user replies with “STOP,” “END,” “UNSUBSCRIBE,” “QUIT,” “CANCEL,” or “ARRET,” TeleSign unsubscribes that number from future messages sent by you (using TeleSign SenderIDs).
- If they decide they miss you they can always say “START” and TeleSIgn will re-subscribe them.
That’s it. Really simple, right? Now instead of worrying if your opt-out process is following industry standards you can get back to what’s really important: making your platform as great as it can be for your users…and couch naps. Always couch naps.
Ask your account representative about our new Opt-Out Management service today.
*NOTE:There may be additional compliance requirements under U.S. law, including the Telephone Consumers Protection Act of 1991 (TCPA), depending on the nature of your text messaging campaign. You should consult with your legal counsel to ensure that your opt-out process is compliant with applicable law and consistent with industry standards.