Customers expect secure, consistent, high-value experiences and minimal friction. It's more important than ever for online businesses to truly understand their customers on a deeper level in order to meet their evolving expectations. Are they who they say they are? How do they behave? Are they risky? Are they valuable? Where are they located? Through what channel are they reachable? These questions can be answered, without additional steps or friction on users. Know Your Customer (KYC) by tapping into real-time behavioral, phone and user analytics.