LeadiD, the first and only independent, neutral platform that collects definitive information about the origin and history of an online inquiry, today announced LeadiD Marketplace, a single source for best-in-class marketing solutions that support the LeadiD standard. Solutions in LeadiD Marketplace are fully integrated with LeadiD, and are offered ‘on-demand’ for rapid implementation, enhanced results and increased ROI. LeadiD Marketplace will launch on Tuesday, March 19 at the LeadsCon conference in Las Vegas.
One of the largest pain points in the lead space is the growing number of third party technology solutions, each with their own value set and their own integration required. LeadiD Marketplace is designed to address those challenges. With a single LeadiD Audit, a company can receive back, in real time, LeadiD Origin & History facts, plus additional intelligence from a growing number of third-party data applications.
“In today’s environment of data-driven marketing initiatives, choosing best-of-breed solutions for categories like compliance, fraud and click-to-call makes perfect sense. But the management of disparate solutions can be unwieldy and ultimately become a roadblock to achieving results,” said Ross Shanken, founder and CEO of LeadiD. “Solutions in LeadiD Marketplace are on-demand and can help marketers quickly deliver results like improved conversion rates, sales, and ultimately top line growth.”
LeadiD Marketplace launches best-in-class solutions including: Affiliate Fraud Detection from CPA Detective; eVerify, eTarget and eScore the suite of consumer lead quality management solutions from eBureau; TeleSign’s PhoneID product suite, for phone number validation; TrustDefender™ ID from ThreatMetrix; LeadSpend and DataValidation.com email validation solutions; and Speed-to-Contact’s Speed-to-Call Automated Response Technology.
Easy to browse, test drive, install and maintain
The LeadiD Marketplace offers hassle-free trial and purchase of these leading solutions, which can be tested without the significant effort, commitment and lengthy approval process characteristic of new product implementations. Because the solutions are integrated and on-demand, marketers can get needed learnings on a new service’s performance and fit without investing resources or waiting in line in their company’s development tech queue. In addition, minimal in-house technology resources and overhead are required to maintain LeadiD Marketplace provider solutions, because of the single point of integration. All third party integrations are maintained by LeadiD.
Market-leading third party service providers are enthusiastic about the new sales channel which offers them access to potential new customers as well as a new way to bypass traditional sales hurdles such as long, complex sales and integration cycles.
“We are excited to be part of the LeadiD Marketplace,” said Gordy Meyer, CEO of eBureau. “The Marketplace makes it easy and efficient for marketers to access and benefit from the eBureau solutions without complex or lengthy integration cycles.”
“We are proud to be integrated into the LeadiD Marketplace as the preferred method to identify fraudulent leads,” says David Sendroff, President of CPA Detective. “LeadiD has built a valuable platform for lead buyers and advertisers, a one-stop shop for components vital to a successful lead generation program. We look forward to helping customers get more value from their leads by filtering out fraudulent transactions through methods like smart device fingerprinting, proxy unmasking, and the industry’s largest Fraud Intelligence Database.”
LeadiD Marketplace also makes it easier for third party service providers to bring new technologies to market because the on-demand, hassle-free trial and purchase process lowers the barriers to test and adopt new technology. Ultimately, sellers who offer solutions through the LeadiD Marketplace can use this compelling new sales channel to gain an edge on the competition.
LeadiD will be presenting and exhibiting at LeadsCon Las Vegas, March 19-20. Visit us at Booth #416, and follow the @LeadiD #OrangeKicks.
Founded in January 2011 by Ross Shanken, LeadiD is the only independent, neutral, open technology platform, which tracks the origin and history of every lead event that utilizes the LeadiD system. No supplier-proprietary data is exposed, but rather, LeadiD allows Lead Sellers and Lead Buyers to make real-time decisions based upon definitive origin and history flags that are predetermined. LeadiD fosters an environment of trust in the transaction, one where both Lead Sellers and Lead Buyers alike derive top-line value. With unmatched data, LeadiD is the industry standard for authenticating lead origin and history and the authentication platform of choice for firms of all sizes. For more information, visit LeadiD.com.
Director of Marketing