Scalefast builds and operates direct-to-consumer eCommerce platforms for brands that want to accelerate online sales without the time, cost and risk of in-house development. Since 2014, the company has grown their client sales volume by over 11 million transactions in 130 countries, using more than 100 branded, direct-to-consumer eCommerce stores. Scalefast provides the technology, the infrastructure and the services to optimize their clients’ eCommerce sites. Part of that technology includes fraud prevention.
Several of Scalefast’s industry-specific managed sites were experiencing an increase in fraud attempts. Specifically, in their digital gaming websites, Scalefast wanted to enhance their existing anti-fraud system with phone number intelligence and two-factor authentication to further reduce risk for their clients—since this industry has become a major target for hackers.
Scalefast implemented Score to deliver fraud risk indicators based on phone number attributes, usage patterns and fraud history. Scalefast is now able to automatically determine if a verification process should proceed and when the Scalefast system detects that a transaction might be fraudulent, a two-factor authentication (2FA) verification passcode is sent via TeleSign SMS Verify or Voice Verify to the end-user’s mobile phone registered to that account. For valid transactions, customers simply enter the correct passcode on the website or in the app and the transaction is allowed.