Secures Its User Community and Reduces Threat of Fraud With TeleSign

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With TeleSign, it’s all about risk mitigation—we depend on it for monitoring, alerting and responding.

DAVID BROWN, VICE PRESIDENT OF OPERATIONS, MEETME


Most social networks focus on connecting with people you already know, but the MeetMe platform was designed to meet new people and engage in interesting conversations. However, users needed to be confident that the new virtual connections were actually with real people. Many social mobile apps are challenged with fraudulent account setup.

CHALLENGES

Although account security was a top priority, MeetMe wanted to make registration and account verification as easy as possible. Previously, MeetMe relied largely on CAPTCHA verification for suspicious behavior, but found many users abandoned the registration process because the distorted words were illegible. MeetMe wanted to take a proactive approach to secure its community by identifying ways it could make it easy for legitimate users to access their accounts but require additional verification steps when suspicious activity occurred.

SOLUTION

MeetMe chose TeleSign’s solutions to help secure user accounts and reduce bulk account creation incidents. As a way to verify anonymous users, MeetMe requires certain suspicious new registrations to include a valid phone number for SMS or voice verification. When the user enters a telephone number on MeetMe, TeleSign sends an automated SMS or voice call to the user with a one-time PIN. The user then enters this one-time code and is immediately verified. This new, secure and seamless process helps MeetMe block fraud while minimizing friction for its users.

 


KEY BENEFITS

REDUCED REGISTRATION OF FRAUDULENT ACCOUNTS

EVENT-BASED VERIFICATION OF SUSPICIOUS USERS

MONITORING AND ALERTING FOR SUSPICIOUS USERS


ABOUT MEETME

MeetMe® is the leading social network for meeting new people in the US and the public market leader for social discovery (NASDAQ: MEET). MeetMe makes it easy to discover new people to chat with on mobile devices. With approximately 80 percent of traffic coming from mobile and more than one million total daily active users, MeetMe is fast becoming the social gathering place for the mobile generation. MeetMe is a leader in mobile monetization with a diverse revenue model comprising advertising, native advertising, virtual currency and subscription. MeetMe apps are available on iPhone, iPad and Android in multiple languages, including English, Spanish, Portuguese, French, Italian, German, Chinese (Traditional and Simplified), Russian, Japanese, Dutch, Turkish and Korean.

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