REPORTS 85% LESS CASES OF FRAUD USING TELESIGN

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Using TeleSign to verify phone numbers at registration helped us simplify the sign-up flow, increase conversions, reduce verification costs and maintain our authentic user base.

JELENA MONCILLI, ANTI-FRAUD SPECIALIST


Anibis.ch lets you browse ads and post offers for new or used items from its free classifieds platform, the largest website in Switzerland. It lists more than 800,000 advertisements from private sellers and registers over 10 million visits on its website each month. Anibis.ch is focused on identity assurance and account security for its users. They make every effort to securely connect verified sellers with verified buyers, prevent online account-based fraud and malicious activity within their community.

CHALLENGES

Anibis.ch was looking to build a better and safer online community, free from fraud, as they were experiencing increases in user reported fraud cases and support calls. They focused their efforts on evaluating solutions that offered features to assist with increased identity assurance and account security. They also wanted to collect valuable user data that would help them make instant fraud risk decisions. Anibis.ch knew that if no action was taken to further prevent fraud, their brand reputation and user trust would decline.

SOLUTION

Anibis.ch ultimately chose to combine a few TeleSign services: Score, SMS Verify and Voice Verify. They require a new user to provide a valid phone number before they can post an item for sale or make a purchase. Using Score, potentially malicious buyers and sellers are blocked at registration if their fraud risk scoring is high. Using SMS Verify and Voice Verify, Anibis.ch is able to connect a verified and valid phone number to each user account using phone-based verification.


KEY BENEFITS

INCREASED USER CONFIDENCE & TRUST

INCREASED IDENTITY ASSURANCE – ABILITY TO MAKE INSTANT FRAUD RISK DECISIONS

85% LESS STOLEN ACCOUNTS & UNAUTHORIZED ACCOUNT ACCESS


Anibis.ch – find and sell new or used items quickly and securely. Buyers and sellers will be sure to find what they are looking for among over 900,000 current ads in the leading classified ad marketplace in Switzerland. From the beach or in the mountains, in bed before falling asleep or commuting on the train, the Anibis app lets users browse ads or post offers for free anytime and anywhere. Almost everyone in Switzerland uses anibis.ch: its recognition rate is 82%.

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