With the recent increase in data breaches resulting in stolen account credentials proliferating across the black market, account takeover (ATO) has become one of the most prevalent types of cybercrime. To combat this growing fraud, TeleSign has strengthened its Mobile Identity portfolio to now include Behavior ID, a software development kit (SDK) that enables Web and mobile applications to measure and analyze a user’s behavioral biometrics in order to provide continuous authentication.
The product works behind-the-scenes to collect and evaluate a complex mix of mouse dynamics, keystrokes, graphical user interface (GUI) interaction and advanced behavioral algorithms to establish a unique user-behavior profile. With this profile, Behavior ID can help prevent account takeover attempts, even if a hacker is in possession of a user’s correct account credentials.
ATO occurs when unauthorized access is gained to a Web or mobile end-user account – often due to stolen credentials, weak passwords or bot-based attacks. The opportunity for fraud from ATO is especially significant considering the average consumer has 24 online accounts protected by reused passwords (TeleSign’s 2015 Consumer Account Security Report). Every online account is susceptible, from banking and email accounts to social media and retail accounts.
TeleSign Behavior ID provides an additional, transparent layer of security for every type of online account or mobile application, ensuring they are protected from fraud, without the need for user interaction. The product delivers a “similarity score” based on a set of behavioral biometric traits that are collected, analyzed and rated along the user journey, from initial account creation through ongoing access and usage of an account. This profile is then used to calculate a similarity score and confidence ratio between the user’s current behavior and the historical, expected behavior. This process streamlines the user experience for known good users, while providing the basis for challenging potentially bad or fraudulent users with re-verification, or two-factor authentication. Behavior ID reduces end-user friction, delivers greater identity assurance and is more cost effective for companies than simply issuing a verification challenge at every login.
TeleSign’s Behavior ID is available today around the globe and can be easily embedded into new or existing Web and mobile app-based platforms. Learn more and get full product details by visiting our product page or speak with an expert today.