10DLCs

Recently, the major U.S. operators became more stringent with the filtering of A2P (Application to Person) SMS via long codes. Therefore, all existing long codes are now required to register as one of the following:

Toll Free Numbers - enterprise or standard customers, registration above
Dedicated Short Codes (DSCs) - enterprise only, click for registration and more info
10DLCs (10-Digit Long Codes) - enterprise only, click for registration and more info

To help ensure continuous delivery of SMS, please complete the “10 DLC Registration” form at the button above. Once the completed form is received, our teams will begin the registration process with the operators on your behalf. The registration time may vary depending on the campaign.

For more information you can read the “10DLC QA” or see the comparison chart below. We greatly appreciate your cooperation and assistance throughout this process.

10DLCs, Toll free and dedicated short code numbers compared

Sender ID Features

Format

Example

Throughput

2way Support

Use Case

Handset Delivery Receipts Support

Canadian Reach

Voice Support

Unicode

Concatenated

Compliance

Minimum Lease Term

Provisioning Time

Fees

10 DLC

Format10-digit phone number

Example15107654321

ThroughputDetermined by “reputation” score in The Campaign Registry (brand + campaign type)

2way SupportYes

Use CaseOTP, ARN, MKT

Handset Delivery Receipts SupportNo

Canadian ReachNo

Voice SupportInboud: Yes
Outbound: Yes

UnicodeYes

ConcatenatedYes

ComplianceSubject to carrier filtering. Must register brand and campaign with Carriers to prevent number shut down. CTIA and TCPA Best Practices.

Minimum Lease Term3 months

Provisioning Time3-5 business days

Fees$7 setup fee, $17 monthly fee

Toll Free Number

Format Distinct three-digit code (800, 888, 877, 866, 855, 844 and 833)

Example18002345678

ThroughputVaries upon request

2way SupportYes

Use CaseOTP, ARN, MKT (MKT with restrictions)

Handset Delivery Receipts SupportYes

Canadian ReachYes

Voice SupportInboud: Yes
Outbound: No

UnicodeYes

ConcatenatedYes

ComplianceFCC, TCPA Best Practices

Minimum Lease Termn/a

Provisioning Time7-10 business days

Fees$1.50 setup fee, $1.50 monthly fee Customer owned TFN:$1.50 monthly fee

Dedicated Short Code

Format5 or 6-digit phone number

Example56789

Throughput100+ msg/sec can be increased upon request

2way SupportYes

Use CaseOTP, ARN, MKT; suggested for higher volumes

Handset Delivery Receipts SupportYes

Canadian ReachNo - must buy CA DSC

Voice SupportInboud: No
Outbound: No

UnicodeYes

ConcatenatedYes

ComplianceCTIA and TCPA Best Practices. Opt-out support is required for recurring messages campaigns.

Minimum Lease Term3 months

Provisioning Time8-12 weeks

FeesRandom: $0 setup fee;$1000 monthly fee. Vanity: $0 setup fee; $1500 monthly fee

FAQs for 10DLCs

What is 10DLC?

10DLC = 10-Digit Long Code
10DLC allows for A2P (Application to Person) traffic to go through US long code numbers via an MNO (Mobile Network Operator)

What are the advantages of 10DLCs?

Visibility into “Who” and “What” for each campaign
Better quality of service
Controlled messaging ecosystem

Why are these changes taking place?

US carriers are introducing 10DLC as a dedicated solution for businesses to send SMS and MMS messages using long codes. The goal is to protect consumers from spam by creating a controlled messaging ecosystem and giving visibility into "Who" and "What" for each campaign. It will also allow for higher messaging volume with better quality of service and more affordability than traditional traffic.

What other information should I know?

Concatenated (long) messages supported
Major networks – Verizon (February 2020), AT&T (February 2021), T-Mobile and Sprint(March 2021)
Voice Support
Two-way SMS coverage available
Handset delivery supported – TBD

Who are the participating operators?

Verizon Wireless
ATT
T-Mobile/Sprint

How much does it cost?

For customers sending SMS traffic through US carriers, e.g., Verizon, there is a mandatory Pass-through Fee (PTF). While all carriers have not yet released their PTFs, we anticipate a similar surcharge from each US carrier.
‍

PTF will be charged for each carrier. Exception is AT&T where exact PTF is not determined and it will depend on score (Brand Vetting under Campaign Registry). A $0.0025 PTF will be applied to every Verizon message Telesign sends.
Brand registration one-time fee – mandatory
Monthly campaign fees – 3-month lease required – mandatory
Brand vetting Fees – One-off and optional fees
Provisioning time: 1-3 business days

How many messages can I send? And what types of traffic are supported?

Throughput limitations will vary and will be assigned when 10DLC is registered in the Campaign Registry Portal (based on brand reputation, use case, and message class).

Is there content I need to be sure does not get sent?

Yes, any content related to Phishing, Fraud or Scam, Deceptive Marketing, High-Risk Financial Services, and Illegal Substances or Activities is forbidden.

Can I choose the prefix, and can I request a number of my choice?

Yes. Subject to availability.

Can I register an existing US Long Code as 10DLC?

Yes, once 10DLCs launch on AT&T, T-Mobile, and Sprint, messages from regular LCs will no longer be allowed. Telesign will work with customers to register existing LCs as 10DLCs.

What information do I need to apply for a 10DLC?

The details about a brand and campaign are needed for all customers requesting 10DLC registration in the United States. Fill out the form at the button at the top of the page.

Are there other options?

In addition to switching to 10DLCs you could also choose to switch to a:• Toll Free Number – provides a recognizable, free of charge calling interface through toll-free numbers. Learn more or register here.

What if I don't fill out the form?

Customers must register for 10DLC by completing the registration form, or choose an alternative option, e.g., Toll-free Number (click for more info or to register). If a dedicated solution has not been established, your A2P traffic will be blocked.

Will this affect my traffic?

If you currently use P2P Long Codes they will be blocked for A2P traffic as of February 1st, meaning you cannot send SMS if you do not switch to an alternative, e.g., 10DLC or Toll Free Number.

10DLC Registration

10DLCs

10DLCs, Toll free and dedicated short code numbers compared

FAQs for 10DLCs

10DLC registration form

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