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Today, businesses must communicate with their customers in one of their preferred communication channels, their mobile phone. Send business-critical messages via SMS/RCS - alerts, reminders, notifications, and one-time passcode (OTP) verifications supporting the full customer lifecycle. SMS/RCS provides a differentiated and engaging customer experience by delivering timely and relevant SMS/RCS communications that get viewed instantly and keep the business top-of-mind. *Source: Adweek.