Age Verify is a big step in creating a trustworthy online experience for the U.K.
LOS ANGELES – April 12, 2022– Telesign, the leading provider of customer identity and engagement solutions, today released Age Verify, a new digital identity signal that helps businesses automatically verify the age of end-users. Through a single API, Telesign offers a fast, frictionless way to verify an end-user’s age. Using mobile identity insights, Age Verify immediately confirms if a user is over the age of 18. Age Verify is currently available in the U.K.
The launch of Age Verify is extremely timely, as the U.K.’s new Online Safety Bill will legally require certain sites to verify users’ age. Under the legislation, the U.K. government will be able to fine sites up to 10% of their global earnings or block them from being accessed by anyone in the U.K. The Online Safety Bill could also hold site owners criminally liable for failing to follow the legislation.
Any online business that offers age-restricted products or services is potentially subject to the legislation. Telesign’s new Age Verify solution can help these businesses meet growing regulatory compliance needs, especially as countries like the U.K. and the U.S. are making age verification necessary for some businesses and imposing large penalties for non-compliance. Age verification is also valuable from a corporate responsibility standpoint. Businesses that sell age-restricted products can use Age Verify to show their commitment to public safety, such as decreasing underage consumption of alcohol.
“Online safety is everyone’s responsibility and Telesign’s new Age Verify solution is helping to make the digital world a more trustworthy place for everyone by creating safeguards for both companies and their consumers,” said Joe Burton, CEO at Telesign. “Age Verify enables online businesses to better serve the public interest, protect online experiences, and win continuous trust by easily setting up the age verification process on their apps and websites.”
Key use cases for Age Verify include:
Online retailers selling alcohol or tobacco are a high-risk because they have no face-to-face interaction with their customers. Implementing an age verification solution can quickly inform retailers if the consumer is old enough to bebuying an age-restricted good. Typically, this age check is conducted at the point of sale before any purchase is made and goods dispatched.
· OnlineGaming/Gambling Websites:
Online gaming and gambling websites are under the strict scrutiny of the regulatory authorities. They need to run in-depth know your customer (KYC) processes on their consumers and age verification is a necessary part of this requirement. Typically, age verification is the first touchpoint within the onboarding journey, as the gaming operator is regulated to ensure they do not allow any underage consumer the ability to gamble. Online age verification helps gaming operators to reduce the risk of non-compliance penalties. It also helps these businesses retain legitimate customers while ensuring they meet to regulatory compliance and brand protection needs.
· Dating Apps:
It’s often assumed the online dating world is strictly adults-only, but as it turns outthis isn’t always the case. Because credit cards are normally age-restricted, paid dating services are effective at keeping out underage users. However, many dating sites and apps are free and don’t have such robust checks. More dating sites are now officially 18+, and as such require an age verification process to screen out underaged users.
For more information, visit: https://www.telesign.com/
Telesign provides Continuous Trust to leading global enterprises by connecting, protecting and defending their digital identities. Telesign verifies over five billion unique phone numbers a month, representing half of the world’s mobile users, and provides critical insight into the remaining billions. The company’s powerful AI and extensive data science deliver identity with a unique combination of speed, accuracy and global reach. Telesign solutions prevent fraud, secure communications and enable the digital economy by allowing companies and customers to engage with confidence. Learn more at www.telesign.com and follow us on Twitter at@Telesign.
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Lauren Ward, Senior Managerof PR