How TIER Implemented Score to Streamline Registration of New Users
TIER is the leading European micro-mobility provider. A micro-mobility company allows a user to download an app, connect, for example, to a scooter nearby, activate the scooter, ride it safely to their destination, and then disembark, leaving the scooter to the next passenger.
When TIER began to expand into additional countries and started to grow its user base, they wanted to know how to register this growing number of legitimate users quickly and seamlessly in its mobile app without impacting the user experience itself. Additionally, the team noticed an increasing shift of workload to the task of manually validating users after failed registrations.
TIER leverages Score’s recommendation to determine whether a user should be allowed, blocked, or flagged for manual review. In seconds, the new user is given a score using their phone number and available attributes to indicate risk.