Mamba Increases SMS Deliveries With TeleSign
Mamba is an online dating network with over 40 million active users, making it the largest in eastern Europe. Since 2003, Mamba has used cutting edge technology to connect users across a variety of social media outlets and help people find their soulmates. The majority of their users reside in Russia or the Commonwealth of Independent States that includes former Soviet republics such as Belarus, Moldova and Ukraine.
Operating in the mobile dating space, security is very important to Mamba. As such, it is vitally important to eliminate fake users and spam from their platform while making their verification process as streamlined as possible. One of the ways Mamba was doing verification was through SMS one time passcodes. (OTP) This means that at registration a customer is prompted to provide their phone number, a code is sent to that user with a 6-digit passcode that they then enter to verify their identity. Mamba had a problem. Their SMS verification partner was returning unacceptably low SMS delivery rates. Every time an SMS delivery failed, Mamba lost a potential user and someone ELSE lost out on a potential soulmate. They turned to TeleSign for help both with reducing costs and increasing successful deliveries.
Mamba implemented TeleSign SMS Verify. Immediately, Mamba saw a 15% increase in their SMS deliveries, thus verifying more users and building the traffic on their platform. Additionally thanks to better routing Mamba also saved money with TeleSign. Mamba now deals with lower verification costs and higher SMS delivery rates thanks to their partnership with TeleSIgn. Their userbase can rest easy knowing that fraud has been alleviated from Mamba and now they can focus on what’s important, finding love.