inDriver, a ride-sharing app puts the power back in the passengers’ hands by allowing the driver and the passenger to negotiate lower fares directly. The “gig economy” has created an industry where consumers can find themselves priced out of a ride due to a surge in fares at peak times. Most ride-hailing services rely on price manipulation and steep commission to the detriment of passengers and drivers. inDriver created its own ride-hailing group in Russia in 2012.
As one of the top worldwide ride-share apps by downloads, inDriver needed to develop a sign-up process that got drivers and riders quickly registered without any hassle. However, bad behavior and bad actors became increasingly creative, and inDriver also needed to prevent users from looking to circumvent the registration process fraudulently. As the company and ride-sharing app grew exponentially, they faced the additional challenge of maintaining app security without disrupting the users’ experience. inDriver needed a reliable global vendor that could make sure users successfully received one-time-passcodes sent to verify account credentials.
InDriver chose to partner with TeleSign to help resolve their verification challenges. The ride-sharing app ran several trials with TeleSign to test SMS completion rates and immediately recognized an improvement in delivery rates with verification passcodes. TeleSign’s verification API is now part of the application’s holistic approach to improve user experience and combat bad actors. Leveraging TeleSign’s network of carriers around the world ensures the highest completion and delivery rates in the 31 countries worldwide that inDriver operates.