inDriver

Implemented TeleSign to improve conversions and reduce costs

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The Challenge

As one of the top worldwide ride-share apps by downloads, inDriver needed to develop a sign-up process that got drivers and riders quickly registered without any hassle. However, bad behavior and bad actors became increasingly creative, and inDriver also needed to prevent users from looking to circumvent the registration process fraudulently. As the company and ride-sharing app grew exponentially, they faced the additional challenge of maintaining app security without disrupting the users’ experience. inDriver needed a reliable global vendor that could make sure users successfully received one-time-passcodes sent to verify account credentials.

TeleSign Delivered

SMS completion rates increased by 15%

Freed resources within the Product teams, increasing process optimization

Up to 50% reduction in costs in specific markets

The Solution

InDriver chose to partner with TeleSign to help resolve their verification challenges. The ride-sharing app ran several trials with TeleSign to test SMS completion rates and immediately recognized an improvement in delivery rates with verification passcodes. TeleSign’s verification API is now part of the application’s holistic approach to improve user experience and combat bad actors. Leveraging TeleSign’s network of carriers around the world ensures the highest completion and delivery rates in the 31 countries worldwide that inDriver operates.

“Utilizing TeleSign’s services gave us more confidence with our user registration process and security in general.”

Product Team

inDriver

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