Combats Egift Card Fraud With Phone Data Intelligence & Sms Communications
Giftnix.com is an online gift card store. Their secure and highly-rated platform is designed for the instant digital delivery of all sorts of gift cards from Bed, Bath & Beyond, Home Depot, iTunes, Xbox, Nike, along with so many other top brands, making instant gift giving quick and easy. Giftnix is considered one of the best sources for eGifts because their service starts with customer security.
Giftnix was experiencing an influx of fraud through the use of stolen credit cards, fraudulent identities and other fraud vectors. Fraud and chargebacks can be costly to the company’s margins and can negatively impact customer satisfaction and brand reputation. Giftnix began looking for additional technology-based solutions to help them combat fraud and enhance their existing fraud prevention system. At the top of their list was finding an effective way to gain deeper insights into their customers without adding too much user friction or additional steps during the transaction process. They required actionable data that could help them identify fraud risks or potential value before a completed customer purchase.
Giftnix evaluated several different solutions and ultimately chose TeleSign for their phone data intelligence services and fraud risk scoring, an advanced fraud screening technology that delivers a risk reputation result for any phone number submitted. Giftnix added TeleSign Score and SMS Verify to their existing workflows to build out a comprehensive fraud prevention platform that employs a multi-layer security approach. “With the data that TeleSign provides, we know who our customers are. We’re able to determine fraudsters from legitimate customers, preventing fraud much quicker now,” stated Brandon Copley, Founder & CEO, Giftnix. Giftnix is now also able to ensure their mission-critical SMS messages are being delivered without issues, reaching international customers. This was problematic with their previous vendor.