How Fiverr Built a Marketplace on Trust with TeleSign’s Help
On-demand marketplaces, composed of sellers and buyers, have quickly grown to include various industries, in addition to skilled freelance work. As the acceleration from offline to online transactions continues, the opportunities for sophisticated fraud has evolved. Fiverr is an on-demand marketplace that connects businesses with freelancers offering services, including graphic design, writing, translation, programming, and so much more.
With skilled freelancers providing digital services in more than 400 categories worldwide, Fiverr needed to create a secure platform for its users. As Fiverr’s reach expanded, it became clear that email verification was no longer the gold standard to authenticate its end-users while onboarding. Fiverr wanted to protect the integrity of its sellers’ accounts and safeguard against unauthorized access.
As Fiverr has become a primary service for millions of users, security and protecting end-users is a top priority for the Trust & Safety team. Over several years, Fiverr has worked with TeleSign, gradually deploying additional solutions such as phone verification APIs as a standard measure to increase the level of account security. Phone number verification is an effective method to reduce duplicate or fraudulent accounts. Many on-demand marketplaces such as Fiverr ask for a phone number at the point of registration, not for marketing purposes, but to verify the end-users authenticity and uniqueness.