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Telesign Trust Index

Trust in the AI era.

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Trust matters

The 2024 Telesign Trust Index reveals just how much trust matters in our digital world.

Consumer beliefs

  • Believe brands are responsible for protecting them and their personal information from fraud.
  • Shared ambivalence in believing AI/ML will have no difference on their susceptibility to digital fraud.
  • In a year when more voters than ever before will head to the polls, fear over how AI could impact confidence in elections is high
  • Fraud victims are more likely to believe they have been exposed to a deep fake or clone in the past year.

How fraud impacts trust and the lesson for brands

Fraud victims


Data breach victims

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Even a single breach or data leak can cause significant harm to a company’s reputation and bottom line.

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What does Continuous Trust™ look like

Telesign’s full suite of Continuous Trust™ solutions prevents the transmission of 30+ million fraudulent messages each month and protects 1+ billion accounts from takeovers every year, allowing companies and customers to engage with confidence.





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This Telesign Trust Index Survey was fielded online and reached a total of n=1,000 completions in each market. Those surveyed were adults across the United States, United Kingdom, Singapore, and Brazil aged 18+; a subset of which have been victims of digital fraud within the past three years. The survey was fielded between March 11 – April 6, 2024. The margin of error is +/- 3.1 percentage points for each market.

Continuous Trust™ Authority

An initiative designed to help make the digital world a safer place, every day. The Telesign Continuous Trust™ Authority is your intelligence source for how to build and maintain trust, while reducing fraud in the digital economy.

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Let’s talk

Telesign connects, protects, and defends companies, customers, and the digital interactions between them.

We help the world’s most trusted online brands protect their customers and deliver exceptional customer experiences.

Telesign solutions can help you:

  • Stop fake users before they sign up
  • Prevent account takeovers
  • Know your customer
  • Minimize fraudulent transactions