Trust matters
The 2024 Telesign Trust Index reveals just how much trust matters in our digital world.
Consumer beliefs
- Believe brands are responsible for protecting them and their personal information from fraud.
- Shared ambivalence in believing AI/ML will have no difference on their susceptibility to digital fraud.
- In a year when more voters than ever before will head to the polls, fear over how AI could impact confidence in elections is high
- Fraud victims are more likely to believe they have been exposed to a deep fake or clone in the past year.
How fraud impacts trust and the lesson for brands
Fraud victims
Consumers
Data breach victims
Download all the reports
Even a single breach or data leak can cause significant harm to a company’s reputation and bottom line.
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What does Continuous Trust™ look like
Telesign’s full suite of Continuous Trust™ solutions prevents the transmission of 30+ million fraudulent messages each month and protects 1+ billion accounts from takeovers every year, allowing companies and customers to engage with confidence.
On-Demand
Streaming
Fintech
Healthcare
Methodology
This Telesign Trust Index Survey was fielded online and reached a total of n=1,000 completions in each market. Those surveyed were adults across the United States, United Kingdom, Singapore, and Brazil aged 18+; a subset of which have been victims of digital fraud within the past three years. The survey was fielded between March 11 – April 6, 2024. The margin of error is +/- 3.1 percentage points for each market.