{"id":2380,"date":"2022-05-27T00:00:00","date_gmt":"2022-05-27T00:00:00","guid":{"rendered":"https:\/\/www.telesign.com\/press\/telesign-unveils-new-brand-identity-reflecting-companys-transformation-and-commitment-to-making-the-digital-world-more-trustworthy-for-everyone"},"modified":"2023-12-30T03:43:21","modified_gmt":"2023-12-30T03:43:21","slug":"telesign-unveils-new-brand-identity-reflecting-companys-transformation-and-commitment-to-making-the-digital-world-more-trustworthy-for-everyone","status":"publish","type":"pressrelease","link":"https:\/\/www.telesign.com\/zh-hans\/press\/telesign-unveils-new-brand-identity-reflecting-companys-transformation-and-commitment-to-making-the-digital-world-more-trustworthy-for-everyone","title":{"rendered":"Telesign unveils new brand identity reflecting company&#8217;s transformation and commitment to making the digital world more trustworthy for everyone"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>LOS ANGELES \u2013 May 27<\/strong>, <strong>2022 \u2013<\/strong>&nbsp;<a href=\"https:\/\/www.telesign.com\/\">Telesign<\/a>, the leading provider of customer identity and engagement solutions, today unveiled a new brand identity reflecting the company\u2019s corporate transformation and redefined business strategy. Telesign\u2019s holistic, mission-driven rebrand gives new meaning to every aspect of its identity, from the way the company speaks to customers, to its visual palette, its intentional movement, and its continuous trust story.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At its core, the new brand represents a commitment to continuous trust and Telesign\u2019s ongoing role of connecting, protecting, and defending enterprises and their consumers. The rebrand underscores Telesign\u2019s mission of developing solutions that make it easier for its customers to create trusted experiences, while enabling everyone to feel safe and secure in the digital world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOur rebranding marks a new Telesign both internally and externally, while positioning us as the foremost thought leader in trust,\u201d said Kristi Melani, Chief Marketing Officer at Telesign. \u201cTo make continuous trust a reality, we need to live, breathe and innovate in the trust space. We created a brand\u2014and a brand story\u2014that is ownable and that our employees can naturally advocate for due to the good we\u2019re doing in the digital world.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Led by Telesign\u2019s internal brand and marketing teams, the rebrand reflects Telesign\u2019s core values of trust, innovation and global expansion, along with a clear strategy of empowering companies to transact, communicate and engage with their consumers free of fear in today\u2019s digital economy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Key elements of Telesign\u2019s brand evolution include:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A logo imbued with symbolism<\/strong>:&nbsp;The company\u2019s new logo sits at the intersection of identity, continuity, and trust. Combining the universal symbols for these concepts\u2014thumbprint for identity, infinity loop for continuity and handshake for trust\u2014Telesign created a unique, modern logo that conveys meaning and feels recognizable at any scale.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Calm and cool colors<\/strong>:&nbsp;A harmonious color palette that creates a feeling of calmness and harmony. The primary indigo brand color is psychologically associated with trustworthiness and knowledge. The secondary colors, violet and cyan, create a harmonious feeling in tandem, much like the calmness of the ocean or a peaceful night sky. Additionally, tertiary cobalt is used sparingly, to accent the primary and secondary colors when needed for illustration or communication purposes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Easily identifiable, humanistic iconography<\/strong>: Telesign\u2019s iconography shows up in a variety of places across the company\u2019s digital ecosystem including its website, presentations, ads, and infographics. It is perceived visually in a matter of seconds. Therefore, it helps easily identify concepts within the company\u2019s digital experience and brings the human element into Telesign\u2019s products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bold and fluid supergraphics<\/strong>: A motion is worth 1,000 words, which is why Telesign\u2019s new supergraphics come to life to help tell its story and showcase its use case solutions. The movement of the supergraphics inspires an emotional response in the viewer and draws the eye into important parts of the digital experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A mission statement that reflects a commitment to continuous trust<\/strong>:&nbsp;\u201cWe make the digital world a safer place \u2013 where trust is continuous. People long to connect with each other and the companies they love without compromise. That\u2019s why we exist. We empower our customers to create a happier and healthier digital experience for their customers. We make continuous trust a reality.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more information, visit: <a href=\"https:\/\/www.telesign.com\/\">https:\/\/www.telesign.com\/<\/a>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About Telesign<\/strong><br>Telesign provides continuous trust to leading global enterprises by connecting, protecting, and defending their digital identities. Telesign verifies over five billion unique phone numbers a month, representing half of the world\u2019s mobile users, and provides critical insight into the remaining billions. The company\u2019s powerful AI and extensive data science deliver identity with a unique combination of speed, accuracy, and global reach. Telesign solutions prevent fraud, secure communications, and enable the digital economy by allowing companies and customers to engage with confidence. Learn more at\u00a0www.telesign.com\u00a0and follow us on Twitter at @Telesign.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>No Offer or Solicitation<\/strong><br>This communication shall not constitute a proxy statement or solicitation of a proxy, consent or authorization with respect to any securities or in respect of the proposed business combination between Telesign and North Atlantic Acquisition Company (\u201cNAAC\u201d). This communication shall also not constitute an offer to sell or a solicitation of an offer to buy any securities of NAAC or Telesign, nor shall there be any sale of securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction. No offering of securities shall be made except by means of a prospectus meeting the requirements of Section 10 of the Securities Act of 1933, as amended.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"># # #&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Media Contacts<\/strong><br>Lauren Ward, Senior Manager of PR\u00a0<br>Telesign\u00a0<br><a href=\"mailto:lward@telesign.com\">lward@telesign.com<\/a>\u00a0<br>+1 310-227-9801<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LOS ANGELES \u2013 May 27, 2022 \u2013&nbsp;Telesign, the leading<\/p>\n","protected":false},"author":4,"featured_media":2437,"template":"","categories":[394],"tags":[],"class_list":["post-2380","pressrelease","type-pressrelease","status-publish","has-post-thumbnail","hentry","category-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Telesign unveils new brand identity reflecting company&#039;s transformation and commitment to making the digital world more trustworthy for everyone - 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