{"id":21356,"date":"2025-05-08T14:00:26","date_gmt":"2025-05-08T14:00:26","guid":{"rendered":"https:\/\/www.telesign.com\/?p=21356"},"modified":"2025-05-08T14:00:29","modified_gmt":"2025-05-08T14:00:29","slug":"tackling-evolving-threats-with-smarter-cybersecurity-investments","status":"publish","type":"post","link":"https:\/\/www.telesign.com\/zh-hans\/blog\/tackling-evolving-threats-with-smarter-cybersecurity-investments","title":{"rendered":"Tackling evolving threats with smarter cybersecurity investments\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Cybercrime is no longer just a looming threat\u2014it\u2019s a global crisis with escalating costs that businesses can\u2019t afford to ignore. In 2025, the financial burden of cybercrime has reached unprecedented levels, with projections estimating it will hit <a href=\"https:\/\/www.telesign.com\/asset\/2025-predictive-insights\" target=\"_blank\" rel=\"noreferrer noopener\">$13.82 trillion by 2028<\/a>. This sharp rise signals a pivotal moment for organizations: it\u2019s time to rethink cybersecurity as a core business investment rather than just an IT expense.\u00a0<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/zh-hans\/blog\/tackling-evolving-threats-with-smarter-cybersecurity-investments\/#the-rising-cost-of-data-breaches\" >The rising cost of data breaches&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/zh-hans\/blog\/tackling-evolving-threats-with-smarter-cybersecurity-investments\/#evolving-threats-that-drive-costs-higher\" >Evolving threats that drive costs higher&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/zh-hans\/blog\/tackling-evolving-threats-with-smarter-cybersecurity-investments\/#a-strategic-path-forward\" >A strategic path forward<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/zh-hans\/blog\/tackling-evolving-threats-with-smarter-cybersecurity-investments\/#a-new-investment-priority-trust\" >A new investment priority: Trust&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-rising-cost-of-data-breaches\"><\/span><strong>The rising cost of data breaches<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The financial damage caused by cyberattacks is staggering. In 2024, the <a href=\"https:\/\/www.telesign.com\/asset\/2025-predictive-insights\" target=\"_blank\" rel=\"noreferrer noopener\">average cost of a data breach reached $4.88 million<\/a>, underscoring the growing sophistication and impact of these incidents. But beyond the initial financial hit lies a broader issue\u2014the long tail of <a href=\"https:\/\/www.telesign.com\/blog\/dissecting-data-breaches-the-anatomy-of-a-breach\" target=\"_blank\" rel=\"noreferrer noopener\">breached data<\/a>. Once sensitive information is exposed, it becomes part of a cycle that fuels future attacks, identity fraud, and reputational harm.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Businesses that suffer breaches often deal with prolonged fallout, including customer churn, legal fees, and increased regulatory scrutiny. This highlights the urgent need for businesses to be proactive rather than reactive.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"evolving-threats-that-drive-costs-higher\"><\/span><strong>Evolving threats that drive costs higher<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cybercriminal tactics are evolving just as quickly as the technologies designed to stop them. Generative AI, in particular, has lowered the barrier to entry for bad actors by making it easier to create convincing phishing attempts, deepfakes, and <a href=\"https:\/\/www.telesign.com\/glossary\/what-is-account-takeover\" target=\"_blank\" rel=\"noreferrer noopener\">account takeovers<\/a>. Ransomware continues to evolve, targeting businesses of all sizes with more aggressive tactics and higher ransom demands.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But it\u2019s not all doom and gloom\u2014AI can be a powerful defensive tool, too. Many businesses are beginning to adopt AI-powered security systems to detect anomalies, automate threat response, and stay one step ahead of bad actors. The race is on, and the organizations that embrace smart, adaptive cybersecurity technologies will be better equipped to thrive.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"a-strategic-path-forward\"><\/span><strong>A strategic path forward<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To stay resilient, businesses must see cybersecurity not just as protection\u2014but as a <strong>competitive advantage<\/strong>. This shift starts with leadership: when executives are engaged and cybersecurity is woven into the fabric of business strategy, organizations are better positioned to act swiftly and decisively.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cross-functional collaboration for more effective risk mitigation is also essential. When IT, legal, compliance, and business teams align, companies can develop more effective, organization-wide security practices.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Budgeting is another key factor. As threats intensify, so should investment. And, at the center of these conversations should be <a href=\"https:\/\/www.telesign.com\/blog\/the-importance-of-digital-identity-in-modern-businesses\" target=\"_blank\" rel=\"noreferrer noopener\">digital identity verification<\/a> and protection. Forward-thinking businesses are increasingly prioritizing cybersecurity in their budgets\u2014recognizing that strong security today can prevent massive losses tomorrow.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"a-new-investment-priority-trust\"><\/span><strong>A new investment priority: Trust<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Evolving threats are forcing businesses to rethink where and how they invest in protection. But it\u2019s not just about avoiding losses\u2014it&#8217;s about driving long-term value. The businesses that recognize cybersecurity as a strategic investment are the ones that will earn something even more valuable than short-term savings: trust.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And trust pays dividends. When customers feel secure, they stay loyal. When systems are resilient, operations remain uninterrupted. When leadership invests wisely, the business grows stronger.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s the real ROI of cybersecurity\u2014<strong>the<\/strong> <strong>return on trust<\/strong>. In 2025 and beyond, the companies that prioritize trust through smarter security investments won\u2019t just stay ahead of threats. They\u2019ll lead the market. &nbsp;<br>&nbsp;<br>To explore more in-depth insights on the financial impact of data breaches and cybercrime, the threats shaping today\u2019s digital landscape, and how businesses can protect themselves, read the full <a href=\"https:\/\/www.telesign.com\/asset\/2025-predictive-insights\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Telesign 2025 Predictive Insights Report<\/strong><\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cybercrime is no longer just a looming threat\u2014it\u2019s a gl<\/p>\n","protected":false},"author":21,"featured_media":21357,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[66],"tags":[161,225],"class_list":["post-21356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-insight","tag-trust","tag-trust-index"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tackling evolving threats with smarter cybersecurity investments\u00a0 - Telesign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.telesign.com\/zh-hans\/blog\/tackling-evolving-threats-with-smarter-cybersecurity-investments\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tackling evolving threats with smarter cybersecurity investments\u00a0 - Telesign\" \/>\n<meta property=\"og:description\" content=\"Cybercrime is no longer just a looming threat\u2014it\u2019s a gl\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.telesign.com\/zh-hans\/blog\/tackling-evolving-threats-with-smarter-cybersecurity-investments\" \/>\n<meta property=\"og:site_name\" content=\"Telesign\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TelesignCorp\/?utm_source=telesign.com\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-08T14:00:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-08T14:00:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.telesign.com\/wp-content\/uploads\/2025\/05\/Telesign-Predictive-Insights-Report-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandra Salcedo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandra Salcedo\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.telesign.com\\\/zh-hans\\\/blog\\\/tackling-evolving-threats-with-smarter-cybersecurity-investments\",\"url\":\"https:\\\/\\\/www.telesign.com\\\/zh-hans\\\/blog\\\/tackling-evolving-threats-with-smarter-cybersecurity-investments\",\"name\":\"Tackling evolving threats with smarter cybersecurity investments\u00a0 - Telesign\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.telesign.com\\\/zh-hans#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.telesign.com\\\/zh-hans\\\/blog\\\/tackling-evolving-threats-with-smarter-cybersecurity-investments#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.telesign.com\\\/zh-hans\\\/blog\\\/tackling-evolving-threats-with-smarter-cybersecurity-investments#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.telesign.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Telesign-Predictive-Insights-Report-2.png\",\"datePublished\":\"2025-05-08T14:00:26+00:00\",\"dateModified\":\"2025-05-08T14:00:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.telesign.com\\\/zh-hans\\\/blog\\\/tackling-evolving-threats-with-smarter-cybersecurity-investments#breadcrumb\"},\"inLanguage\":\"zh-CN\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.telesign.com\\\/zh-hans\\\/blog\\\/tackling-evolving-threats-with-smarter-cybersecurity-investments\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-CN\",\"@id\":\"https:\\\/\\\/www.telesign.com\\\/zh-hans\\\/blog\\\/tackling-evolving-threats-with-smarter-cybersecurity-investments#primaryimage\",\"url\":\"https:\\\/\\\/www.telesign.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Telesign-Predictive-Insights-Report-2.png\",\"contentUrl\":\"https:\\\/\\\/www.telesign.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Telesign-Predictive-Insights-Report-2.png\",\"width\":1200,\"height\":630,\"caption\":\"Tackling evolving threats with smarter cybersecurity investments\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.telesign.com\\\/zh-hans\\\/blog\\\/tackling-evolving-threats-with-smarter-cybersecurity-investments#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.telesign.com\\\/zh-hans\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tackling evolving threats with smarter cybersecurity investments\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.telesign.com\\\/zh-hans#website\",\"url\":\"https:\\\/\\\/www.telesign.com\\\/zh-hans\",\"name\":\"Telesign\",\"description\":\"Phone Number, SMS &amp; Identity Verification APIs | Telesign\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.telesign.com\\\/zh-hans#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.telesign.com\\\/zh-hans?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-CN\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.telesign.com\\\/zh-hans#organization\",\"name\":\"Telesign\",\"url\":\"https:\\\/\\\/www.telesign.com\\\/zh-hans\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-CN\",\"@id\":\"https:\\\/\\\/www.telesign.com\\\/zh-hans#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.telesign.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/62f4589601f1ea9dda43d66d_telesign-logo-generic.webp\",\"contentUrl\":\"https:\\\/\\\/www.telesign.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/62f4589601f1ea9dda43d66d_telesign-logo-generic.webp\",\"width\":1200,\"height\":630,\"caption\":\"Telesign\"},\"image\":{\"@id\":\"https:\\\/\\\/www.telesign.com\\\/zh-hans#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/TelesignCorp\\\/?utm_source=telesign.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tackling evolving threats with smarter cybersecurity investments\u00a0 - Telesign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.telesign.com\/zh-hans\/blog\/tackling-evolving-threats-with-smarter-cybersecurity-investments","og_locale":"zh_CN","og_type":"article","og_title":"Tackling evolving threats with smarter cybersecurity investments\u00a0 - Telesign","og_description":"Cybercrime is no longer just a looming threat\u2014it\u2019s a gl","og_url":"https:\/\/www.telesign.com\/zh-hans\/blog\/tackling-evolving-threats-with-smarter-cybersecurity-investments","og_site_name":"Telesign","article_publisher":"https:\/\/www.facebook.com\/TelesignCorp\/?utm_source=telesign.com","article_published_time":"2025-05-08T14:00:26+00:00","article_modified_time":"2025-05-08T14:00:29+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.telesign.com\/wp-content\/uploads\/2025\/05\/Telesign-Predictive-Insights-Report-2.png","type":"image\/png"}],"author":"Alejandra Salcedo","twitter_card":"summary_large_image","twitter_misc":{"\u4f5c\u8005":"Alejandra Salcedo","\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"3 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.telesign.com\/zh-hans\/blog\/tackling-evolving-threats-with-smarter-cybersecurity-investments","url":"https:\/\/www.telesign.com\/zh-hans\/blog\/tackling-evolving-threats-with-smarter-cybersecurity-investments","name":"Tackling evolving threats with smarter cybersecurity investments\u00a0 - Telesign","isPartOf":{"@id":"https:\/\/www.telesign.com\/zh-hans#website"},"primaryImageOfPage":{"@id":"https:\/\/www.telesign.com\/zh-hans\/blog\/tackling-evolving-threats-with-smarter-cybersecurity-investments#primaryimage"},"image":{"@id":"https:\/\/www.telesign.com\/zh-hans\/blog\/tackling-evolving-threats-with-smarter-cybersecurity-investments#primaryimage"},"thumbnailUrl":"https:\/\/www.telesign.com\/wp-content\/uploads\/2025\/05\/Telesign-Predictive-Insights-Report-2.png","datePublished":"2025-05-08T14:00:26+00:00","dateModified":"2025-05-08T14:00:29+00:00","breadcrumb":{"@id":"https:\/\/www.telesign.com\/zh-hans\/blog\/tackling-evolving-threats-with-smarter-cybersecurity-investments#breadcrumb"},"inLanguage":"zh-CN","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.telesign.com\/zh-hans\/blog\/tackling-evolving-threats-with-smarter-cybersecurity-investments"]}]},{"@type":"ImageObject","inLanguage":"zh-CN","@id":"https:\/\/www.telesign.com\/zh-hans\/blog\/tackling-evolving-threats-with-smarter-cybersecurity-investments#primaryimage","url":"https:\/\/www.telesign.com\/wp-content\/uploads\/2025\/05\/Telesign-Predictive-Insights-Report-2.png","contentUrl":"https:\/\/www.telesign.com\/wp-content\/uploads\/2025\/05\/Telesign-Predictive-Insights-Report-2.png","width":1200,"height":630,"caption":"Tackling evolving threats with smarter cybersecurity investments"},{"@type":"BreadcrumbList","@id":"https:\/\/www.telesign.com\/zh-hans\/blog\/tackling-evolving-threats-with-smarter-cybersecurity-investments#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.telesign.com\/zh-hans"},{"@type":"ListItem","position":2,"name":"Tackling evolving threats with smarter cybersecurity investments\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/www.telesign.com\/zh-hans#website","url":"https:\/\/www.telesign.com\/zh-hans","name":"Telesign","description":"Phone Number, SMS &amp; Identity Verification APIs | Telesign","publisher":{"@id":"https:\/\/www.telesign.com\/zh-hans#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.telesign.com\/zh-hans?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-CN"},{"@type":"Organization","@id":"https:\/\/www.telesign.com\/zh-hans#organization","name":"Telesign","url":"https:\/\/www.telesign.com\/zh-hans","logo":{"@type":"ImageObject","inLanguage":"zh-CN","@id":"https:\/\/www.telesign.com\/zh-hans#\/schema\/logo\/image\/","url":"https:\/\/www.telesign.com\/wp-content\/uploads\/2023\/01\/62f4589601f1ea9dda43d66d_telesign-logo-generic.webp","contentUrl":"https:\/\/www.telesign.com\/wp-content\/uploads\/2023\/01\/62f4589601f1ea9dda43d66d_telesign-logo-generic.webp","width":1200,"height":630,"caption":"Telesign"},"image":{"@id":"https:\/\/www.telesign.com\/zh-hans#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/TelesignCorp\/?utm_source=telesign.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.telesign.com\/zh-hans\/wp-json\/wp\/v2\/posts\/21356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.telesign.com\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.telesign.com\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.telesign.com\/zh-hans\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.telesign.com\/zh-hans\/wp-json\/wp\/v2\/comments?post=21356"}],"version-history":[{"count":0,"href":"https:\/\/www.telesign.com\/zh-hans\/wp-json\/wp\/v2\/posts\/21356\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.telesign.com\/zh-hans\/wp-json\/wp\/v2\/media\/21357"}],"wp:attachment":[{"href":"https:\/\/www.telesign.com\/zh-hans\/wp-json\/wp\/v2\/media?parent=21356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.telesign.com\/zh-hans\/wp-json\/wp\/v2\/categories?post=21356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.telesign.com\/zh-hans\/wp-json\/wp\/v2\/tags?post=21356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}