{"id":18912,"date":"2024-07-24T14:00:15","date_gmt":"2024-07-24T14:00:15","guid":{"rendered":"https:\/\/www.telesign.com\/?p=18912"},"modified":"2025-06-25T19:05:27","modified_gmt":"2025-06-25T19:05:27","slug":"why-your-business-should-use-rcs-messaging","status":"publish","type":"post","link":"https:\/\/www.telesign.com\/zh-hans\/blog\/why-your-business-should-use-rcs-messaging","title":{"rendered":"Why your business should use RCS messaging\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">With more than <a href=\"https:\/\/www.juniperresearch.com\/press\/rcs-active-users-to-surpass-1bn-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">1.1 billion<\/a> active users in 2024, Rich Communication Services (RCS) is a messaging protocol that is rapidly growing as an alternative to SMS. While it operates similarly to SMS, it allows for more engaging content through extra features and functionality that SMS does not support, making it a powerful addition to any messaging strategy.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the main blockers in RCS expansion has been carrier adoption. But soon, <a href=\"https:\/\/www.cnet.com\/tech\/mobile\/rcs-on-ios-18-will-make-texting-between-iphone-and-android-users-feel-less-archaic\/\" target=\"_blank\" rel=\"noreferrer noopener\">iPhones will join<\/a> Android phones in supporting RCS messages in their native messaging apps. As more carriers add support for RCS, it is on the path to becoming the universal standard for rich messaging.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s look at some benefits of including RCS as a channel in your application-to-person (A2P) messaging stack.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/zh-hans\/blog\/why-your-business-should-use-rcs-messaging\/#improved-message-delivery-and-tracking\" >Improved message delivery and tracking&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/zh-hans\/blog\/why-your-business-should-use-rcs-messaging\/#higher-response-and-engagement\" >Higher response and engagement&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/zh-hans\/blog\/why-your-business-should-use-rcs-messaging\/#getting-started\" >Getting started&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"improved-message-delivery-and-tracking\"><\/span><strong>Improved message delivery and tracking<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the most important benefits of RCS over SMS is its improved reliability and message delivery experience. With RCS, messages are sent over Wi-Fi or mobile data, meaning users can send and receive messages even when they don\u2019t have a cellular connection.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">RCS also allows you to track message delivery. Read receipts, which are not available on SMS, enable senders to see when a recipient has read their message.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"higher-response-and-engagement\"><\/span><strong>Higher response and engagement<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Branded messages from a verified sender reduce the risk of fraud, and build trust, resulting in higher response and engagement rates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">RCS also allows you to create engaging experiences with rich media like high-resolution images, videos, and audio. Encourage interaction with your brand with suggested replies and actions like viewing maps, opening external URLs and apps, file sharing, and dialing phone numbers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.telesign.com\/wp-content\/uploads\/2024\/07\/RCS-Graph-1024x538.png\" alt=\"Rich Communication Services (RCS)\" class=\"wp-image-18918\" srcset=\"https:\/\/www.telesign.com\/wp-content\/uploads\/2024\/07\/RCS-Graph-1024x538.png 1024w, https:\/\/www.telesign.com\/wp-content\/uploads\/2024\/07\/RCS-Graph-300x158.png 300w, https:\/\/www.telesign.com\/wp-content\/uploads\/2024\/07\/RCS-Graph-768x403.png 768w, https:\/\/www.telesign.com\/wp-content\/uploads\/2024\/07\/RCS-Graph.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"getting-started\"><\/span><strong>Getting started<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Seamlessly integrate RCS into your messaging platform with Telesign\u2019s <a href=\"https:\/\/www.telesign.com\/products\/messaging\" target=\"_blank\" rel=\"noreferrer noopener\">Messaging API.<\/a> To learn more about <a href=\"https:\/\/www.telesign.com\/products\/rcs\">RCS<\/a> and Telesign\u2019s Messaging API, view our <a href=\"https:\/\/developer.telesign.com\/enterprise\/docs\/messaging-overview\" target=\"_blank\" rel=\"noreferrer noopener\">documentation<\/a> and <a href=\"https:\/\/www.telesign.com\/contact-sales\" target=\"_blank\" rel=\"noreferrer noopener\">talk to our experts<\/a> today.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Read our blog to learn about the benefits of adding RCS to your application-to-person (A2P) messaging stack.<\/p>\n","protected":false},"author":21,"featured_media":18921,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[66],"tags":[188,276,42,189],"class_list":["post-18912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-insight","tag-developer","tag-messaging-api","tag-rcs","tag-self-service"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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