{"id":18739,"date":"2024-08-08T14:00:06","date_gmt":"2024-08-08T14:00:06","guid":{"rendered":"https:\/\/www.telesign.com\/?p=18739"},"modified":"2024-11-08T21:12:41","modified_gmt":"2024-11-08T21:12:41","slug":"15-things-to-know-before-starting-sms-campaigns","status":"publish","type":"post","link":"https:\/\/www.telesign.com\/zh-hans\/blog\/15-things-to-know-before-starting-sms-campaigns","title":{"rendered":"15 things to know before starting SMS campaigns\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Today\u2019s consumers are accustomed to receiving business text messages directly on their mobile devices. SMS provides a convenient communication method, serving various purposes from delivering two-factor authentication codes to issuing alerts about new sales or other important information. The widespread acceptance of SMS and its broad familiarity in business make it a powerful marketing tool. With well-planned SMS campaigns, you can work towards growing audiences and driving sales.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using SMS for marketing isn\u2019t merely convenient; it works. Most people open a new text message within just seconds of receipt. A well-crafted text with a compelling call to action can immediately earn traffic to your website from motivated users. You can achieve success in various domains by leveraging the power of SMS effectively. However, where do you begin? You must bring many elements together to execute SMS marketing successfully. Here are fifteen of the most important things to know.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/zh-hans\/blog\/15-things-to-know-before-starting-sms-campaigns\/#1-the-basics-of-sms-campaigns-and-their-benefits\" >1. The basics of SMS campaigns and their benefits&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/zh-hans\/blog\/15-things-to-know-before-starting-sms-campaigns\/#2-start-from-a-position-of-regulatory-compliance\" >2. Start from a position of regulatory compliance&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/zh-hans\/blog\/15-things-to-know-before-starting-sms-campaigns\/#3-research-and-define-your-audience\" >3. Research and define your audience&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/zh-hans\/blog\/15-things-to-know-before-starting-sms-campaigns\/#4-know-how-to-write-high-impact-sms-messages\" >4. Know how to write high-impact SMS messages&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/zh-hans\/blog\/15-things-to-know-before-starting-sms-campaigns\/#5-get-your-timing-right\" >5. Get your timing right&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/zh-hans\/blog\/15-things-to-know-before-starting-sms-campaigns\/#6-position-sms-as-part-of-an-omnichannel-strategy\" >6. Position SMS as part of an omnichannel strategy&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/zh-hans\/blog\/15-things-to-know-before-starting-sms-campaigns\/#7-segment-audiences-and-personalize-texts\" >7. Segment audiences and personalize texts&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/zh-hans\/blog\/15-things-to-know-before-starting-sms-campaigns\/#8-test-campaigns-thoroughly-and-be-ready-to-make-changes\" >8. Test campaigns thoroughly and be ready to make changes&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/zh-hans\/blog\/15-things-to-know-before-starting-sms-campaigns\/#9-know-how-to-monitor-your-progress-and-track-success\" >9. Know how to monitor your progress and track success&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/zh-hans\/blog\/15-things-to-know-before-starting-sms-campaigns\/#10-launch-your-campaigns-on-a-proven-sms-platform\" >10. Launch your campaigns on a proven SMS platform&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/zh-hans\/blog\/15-things-to-know-before-starting-sms-campaigns\/#11-budget-with-a-clear-eyed-view-of-the-costs\" >11. Budget with a clear-eyed view of the costs&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/zh-hans\/blog\/15-things-to-know-before-starting-sms-campaigns\/#12-define-and-refine-your-calls-to-action\" >12. Define and refine your calls to action&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/zh-hans\/blog\/15-things-to-know-before-starting-sms-campaigns\/#13-send-recipients-to-pages-made-for-mobile-users\" >13. Send recipients to pages made for mobile users&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/zh-hans\/blog\/15-things-to-know-before-starting-sms-campaigns\/#14-keep-your-subscriber-list-sanitized\" >14. Keep your subscriber list sanitized&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/zh-hans\/blog\/15-things-to-know-before-starting-sms-campaigns\/#15-dont-neglect-the-privacy-or-preferences-of-customers\" >15. Don\u2019t neglect the privacy or preferences of customers&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/zh-hans\/blog\/15-things-to-know-before-starting-sms-campaigns\/#position-yourself-for-success-in-sms\" >Position yourself for success in SMS&nbsp;&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-1d713b66471e7ab3e833aeff10bb1116\"><span class=\"ez-toc-section\" id=\"1-the-basics-of-sms-campaigns-and-their-benefits\"><\/span><strong>1. The basics of SMS campaigns and their benefits&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SMS marketing focuses on using text messages to communicate with your customers. The goals of such campaigns can be diverse. It\u2019s easy to think about using SMS to send massive text blasts to announce a seasonal sale or to help drum up buzz for a product launch. However, while engagement is important and achievable, customer retention is also a crucial goal of text message marketing.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A well-timed text with personalized content could make a customer feel more connected to a brand. Done correctly, that keeps your company top of mind, and consumers will think of you first when they want or need something you offer. In an economy where repeat business is a crucial element of long-term success, any effort that leads to a measurable increase in retention is worth the time.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Staying relevant and visible to buyers is only one of the benefits of using SMS. There\u2019s also the simple fact that you can inspire recipients to act immediately. In other words, texts could translate into sales. The timing and wording must be correct, but you could see measurable impacts from such campaigns.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With that in mind, how do you get started? What are the other relevant elements you must know?&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-676d08d9954bc8ca11ec4c07dbaf8ace\"><span class=\"ez-toc-section\" id=\"2-start-from-a-position-of-regulatory-compliance\"><\/span><strong>2. Start from a position of regulatory compliance<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As SMS marketing utilizes telecommunications to engage with customers, it falls within the scope of a broad spectrum of legislation. Understanding your obligations under these laws is essential to avoid violating them. The penalties for such violations often include hefty fines. Ultimately, it is most often wise to consult directly with a trusted lawyer experienced in regulation. By doing so, you\u2019ll gain a comprehensive understanding of all the applicable laws, including potentially specific regulations at the local level, that your business must adhere to. &nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-39535b404070e21bf29e7a0e1d88cdcd\"><span class=\"ez-toc-section\" id=\"3-research-and-define-your-audience\"><\/span><strong>3. Research and define your audience<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Who\u2019s on the other side of the screen when you send out marketing text messages? Your audience is the lifeblood of any campaign and the foundation for all the sales you make. Your audience also defines how you should communicate. For example, if your demographics skew towards the 18-24 group, you\u2019ll communicate much differently than if you want to reach out to the 34-44 group. Your audience might span multiple demographics, making segmentation imperative (more on that below).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To launch a successful campaign, you need to research your audience. Who are they? What goods or services do you offer that generate a strong response? What typically comprises a customer journey and which channels does your audience predominantly utilize? Tapping into the likes and dislikes of your audience contributes to a more fully informed approach to structuring your campaigns. The answers to these critical questions might even change over time. Stay connected with your buyers and tailor your texts to their tastes.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-34edab5c0d423924ef98ad1485f2d0a6\"><span class=\"ez-toc-section\" id=\"4-know-how-to-write-high-impact-sms-messages\"><\/span><strong>4. Know how to write high-impact SMS messages<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your objective in utilizing SMS for marketing should extend beyond merely educating or informing readers about an opportunity; it should also aim to persuade them to act. Crafting and sending a successful message involves numerous elements. What are some of the key strategies for writing texts that leave a lasting impact?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">First, be friendly and conversational. Speak with your brand voice. Texts shouldn\u2019t sound stilted or automatically generated; they should have a warm tone that invites the reader to engage and ultimately take action. Authenticity is of paramount importance to today\u2019s consumers, especially younger people.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Second, use natural language. With a limited word count, such as the 160 characters in SMS, it\u2019s important to convey clear messages without relying too heavily on slang or abbreviation. This effort ties in with being conversational.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Third, encourage readers to take action. We\u2019ll delve into calls to action in more detail, but readers should immediately know what they can do by the end of a message. They should understand they can buy, save, explore, and discover. Use action words and be clear and direct about the opportunity you offer. Language that conveys a sense of urgency can be highly impactful, although such language could be considered coercive and thus controversial.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These are just a few tips, but they represent the core of what goes into an influential text.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-b69a5e2abb917705cc0bf75d1d794f24\"><span class=\"ez-toc-section\" id=\"5-get-your-timing-right\"><\/span><strong>5. Get your timing right<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Consider a particular time frame during the day for sending marketing messages, determining the optimal hours within that window is crucial. In other words, sending messages is essential when you are most likely to engage the broadest section of your audience. While some users might review their messages later, your aim should be to engage and encourage readers to act within minutes of receiving the SMS. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Research on the subject varies. However, some trends and patterns emerge from the data<sup>1<\/sup>. Sending messages around noon might be advisable since it\u2019s likely that the majority of your audience will be awake and actively engaged in their daily activities. As this is around a regular lunchtime, your readers may have a few idle minutes to check their messages and explore\u2014sending texts earlier in the morning risks missing parts of your audience.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sending texts in the mid-afternoon or early evening may also prove advantageous for your campaign.&nbsp; These time slots coincide with periods when people are typically active and alert. During the early evening, people tend to wind down their day and engage with their devices. Opting for a window in the early afternoon captures individuals who are still attentive after lunch but haven\u2019t yet reached the fatigue that often accompanies the end of the workday.&nbsp; It is advisable to avoid sending texts during typical rush hour times when more audience members may be commuting.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-4825b03d898e4a87f48b1b17e57b0274\"><span class=\"ez-toc-section\" id=\"6-position-sms-as-part-of-an-omnichannel-strategy\"><\/span><strong>6. Position SMS as part of an omnichannel strategy&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SMS campaigns shouldn\u2019t exist in a vacuum. Rather than working in isolation, they must complement your other marketing efforts. You can support your investments in other channels by using SMS marketing to reinforce your messaging. Similar sentiments expressed differently may help guide a buyer further into the funnel. Making reference to these other campaigns is also a wise choice.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Running an email campaign? Text subscribers about the important news or limited-time offers you have for them. Promoting on social media? Encourage subscribers to get involved. When you\u2019re preparing to launch a new campaign across all your channels, don\u2019t forget SMS. Synchronized marketing that engages your audience with your message is a powerful tool. When you make it easy for a user to act from any channel, you maximize conversion opportunities.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-d3e2a07f546e5dfc780e10c0c08916b2\"><span class=\"ez-toc-section\" id=\"7-segment-audiences-and-personalize-texts\"><\/span><strong>7. Segment audiences and personalize texts<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Consumers now expect personalization, and with the abundance of available data on buyers\u2019 habits and user interactions with your site, this comes as no surprise.&nbsp; However, it\u2019s essential to target your audience with the appropriate messages, as not everyone will respond equally to the same content.&nbsp; As mentioned earlier, understanding your audience is paramount. Segmenting your audience into categories allows you to deliver more personalized content, which is a critical supporting effort.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segmentation involves more than just dividing demographic categories; it should encompass specific subscriber groups. For example, some of the groups you might create include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recent buyers&nbsp;<\/li>\n\n\n\n<li>Buyers with abandoned carts&nbsp;<\/li>\n\n\n\n<li>Subscribers who haven\u2019t visited in a while&nbsp;<\/li>\n\n\n\n<li>Subscribers who regularly engage with your content&nbsp;&nbsp;<\/li>\n\n\n\n<li>Groups based on location&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">There are many ways to segment your audience. You can vary your message and mix your approach to find what works well for each group. For instance, providing a substantial one-time discount to inactive subscribers could potentially re-engage them with your offerings. Smaller, more frequent discounts for repeat buyers can keep them engaged. The opportunities for personalization are immense.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-f38dacbdd1e33d916f91f6555f4fcdee\"><span class=\"ez-toc-section\" id=\"8-test-campaigns-thoroughly-and-be-ready-to-make-changes\"><\/span><strong>8. Test campaigns thoroughly and be ready to make changes<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">After segmenting an audience into groups, how can you ensure that your personalization efforts yield the desired impact? Here\u2019s where it\u2019s necessary to spend time optimizing your SMS campaigns. The practice of A\/B testing is one you should embrace at once. In this approach, you create two slightly different versions of the same marketing message. You send version A to one group of subscribers and version B to another group within the same segment, then monitor their respective performance.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using A\/B testing on a small group before rolling out a more comprehensive campaign lets you see what yields a response from recipients. Further rounds of testing assist in refining the language to precisely prompt people to take action. When you begin your campaign, monitor your performance carefully. This data will help you make the necessary changes now while informing your future efforts.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-ade23711da6fd74376ba89b1f357df1f\"><span class=\"ez-toc-section\" id=\"9-know-how-to-monitor-your-progress-and-track-success\"><\/span><strong>9. Know how to monitor your progress and track success&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">What do you need to look for in the data? Understanding the KPIs you should track is fundamental to knowing whether you\u2019re achieving your goals or falling short. Some of the most important metrics you must record include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Delivery rate<\/strong>, which measures how many of your messages reached subscribers. Low rates indicate a poor-quality list that needs maintenance.&nbsp;<\/li>\n\n\n\n<li><strong>Open rate<\/strong>, which indicates how often recipients open and read your message. Higher rates translate into more successful efforts.&nbsp;<\/li>\n\n\n\n<li><strong>CTR <\/strong>(click-through rate), which measures how often readers tap your link to a landing page.&nbsp;<\/li>\n\n\n\n<li><strong>Conversion rates<\/strong>, which measure how many people took the desired action or purchased after receiving your text.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">By tracking these and other important metrics, you can chart the trajectory of your campaign and see when or where you need to make course corrections.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-8dff6c39e801a18c8e5763b0474d4633\"><span class=\"ez-toc-section\" id=\"10-launch-your-campaigns-on-a-proven-sms-platform\"><\/span><strong>10. Launch your campaigns on a proven SMS platform&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Powering your text message marketing efforts with the right technology contributes to the foundation you need. You should seek a tool that integrates seamlessly into your existing workflows and aligns with your needs in other ways. Some of the most important things to look for in an SMS marketing platform include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>What features can you access?<\/strong> Look for a feature-rich solution that has the technology to contribute to better delivery rates, offer better value to customers, and enable two-way communication.&nbsp;<\/li>\n\n\n\n<li><strong>How straightforward the onboarding process is and how quickly you can start implementing campaigns<\/strong>. A solution that\u2019s user-friendly and easily adaptable to your marketing strategies will pave the way for a quicker path to achieving a positive return on investment (ROI).&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The level of data insight you receive<\/strong>.&nbsp; Ensure that you have the capability to track key performance indicators (KPIs) and monitor events within your campaigns.&nbsp;<\/li>\n\n\n\n<li><strong>The cost<\/strong>. What level of investment do you need to make to acquire the functionality you need? Remember to weigh the cost against the potential return of a successful campaign.&nbsp;<\/li>\n\n\n\n<li><strong>The level of support offered<\/strong>. Having reliable customer service in this sector is crucial; when you encounter issues and need assistance, it&#8217;s essential to have a responsive and helpful team available.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">With Telesign and our SMS API, ticking these boxes is simple. We offer a solution that\u2019s ready to function on a global scale. Using reliable routing technologies and waterfall delivery, Telesign boosts delivery rates and simplifies expansion into other countries. Integrated optimization tools let you build messages that achieve more impact in less space. Enjoy free compliance support, too. When the right platform matters so much, choose the one created with your business needs in mind.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-3d4638522f7e9f0896b5a86848b13084\"><span class=\"ez-toc-section\" id=\"11-budget-with-a-clear-eyed-view-of-the-costs\"><\/span><strong>11. Budget with a clear-eyed view of the costs&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Although SMS campaigns can yield real value for a business, they don\u2019t come without costs. Paying for the platform you use to orchestrate your programs is only the beginning. To correctly measure your ROI, you\u2019ll need to factor in all the costs you\u2019ll incur. The most common cost considerations are:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fees for setup and onboarding.&nbsp;<\/li>\n\n\n\n<li>Monthly fees for service from carriers or providers that enable you to send messages.&nbsp;<\/li>\n\n\n\n<li>Per-message charges, which often vary between markets.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Before you launch a campaign, calculate how much it will cost. Remember, you\u2019ll need to pay for every message you send. Costs can escalate on a larger scale, particularly when sending multiple messages. It\u2019s important to accurately determine the true cost to your business so that your endeavors are based on a clear understanding of what\u2019s necessary for a positive ROI.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-ca46a7c1ef4171789bbe9f9bbc767455\"><span class=\"ez-toc-section\" id=\"12-define-and-refine-your-calls-to-action\"><\/span><strong>12. Define and refine your calls to action&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t lose sight of the need to prompt readers to take action when they receive your messages. The right call to action makes all the difference in your click-through rates. Be specific and concise. Ask yourself first: what do I want the reader to do? You might want them to visit a designated landing page, proceed directly to a product page to claim a discount, or take other desired actions.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you review the messages you craft, the CTA should always be immediately noticeable. Beware of messages that rely too much on information and not enough on encouragement. You can provide readers with more information when they click through to a landing or product page. For now, ensure they get there in the first place. Take note which CTAs yield the best results over time and strive to integrate that style into future messages.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-b54adb7eab33e58c3e58629b190ecd99\"><span class=\"ez-toc-section\" id=\"13-send-recipients-to-pages-made-for-mobile-users\"><\/span><strong>13. Send recipients to pages made for mobile users&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Good web design plays a vital role in marketing via text messages. You may see an unacceptably high bounce rate if you include a hyperlink and send readers to a landing page that\u2019s not optimized for mobile users. Users expect content that is tailored to their device screens, making it scrollable, easily accessible, and simple to read.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you fail to provide a good user experience, you can lose recipients\u2019 attention\u2014or trust. Audit your website and design pages for your campaigns that incorporate today\u2019s best practices for mobile web design. Focus on capturing as many motivated leads as possible, rather than risking them closing the tab or unsubscribing.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-8b7c601608d8f9ce8ad1ddfbe487b31e\"><span class=\"ez-toc-section\" id=\"14-keep-your-subscriber-list-sanitized\"><\/span><strong>14. Keep your subscriber list sanitized&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Earlier, we mentioned that a poor delivery rate often indicates issues in your subscriber list. That problem illustrates the importance of regularly sanitizing your list. Identify invalid numbers where messages never reach an inbox and remove these subscribers from your list. Similarly, you may write off subscribers who haven\u2019t engaged with your efforts in some time, even after re-engagement efforts. Why continue to pay message charges to reach a dead end?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cleaning out your list periodically does more than save you money, though the savings are essential. By communicating predominantly to those subscribers who show interest and engagement with your content, you improve the profitability of your list. Prioritize high-quality subscribers to enjoy long-term engagement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-67ebbdfb88f598013f11f0f72ebddb40\"><span class=\"ez-toc-section\" id=\"15-dont-neglect-the-privacy-or-preferences-of-customers\"><\/span><strong>15. Don\u2019t neglect the privacy or preferences of customers&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Remember that obtaining a mobile user\u2019s consent to receive messages is vital for SMS marketing compliance and regulation. Beyond compliance, your handling of this element will impact how your subscribers see your brand. Communicate to customers that you respect their privacy and the value of their data. Making commitments to refrain from selling subscriber data can help strengthen trust.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Making it easy for customers to join and leave your SMS lists fosters a better sense of trust between individuals and businesses. Opting out should be as smooth as possible. As a best practice, ensuring every message includes a quick way for subscribers to exit your list is ideal. Doing so is essential for covering your compliance requirements.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"position-yourself-for-success-in-sms\"><\/span><strong>Position yourself for success in SMS&nbsp;<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SMS campaigns are a powerful tool for businesses when used appropriately. That effort starts with establishing a solid foundation in compliance. Compliance with the law, obtaining consent from mobile phone users, and providing a straightforward opt-out process all contribute to meeting these requirements. You can build your campaigns from there based on current best practices surrounding segmentation, message writing, optimization, and more.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The right platform also makes a difference, and with Telesign, you can get a head start on achieving excellence in marketing. Your competitors rely on SMS marketing\u2014shouldn\u2019t you also get into the game? When you can effectively manage your campaigns using powerful, modern technology, you equip your business with a potent tool for reaching motivated consumers with your messages.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.telesign.com\/contact-sales\" target=\"_blank\" rel=\"noreferrer noopener\">Talk to our experts<\/a> and start planning your SMS marketing strategy today. The potential for better marketing results\u2014and a better bottom line\u2014is within your reach right now. &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><div class=\"OutlineElement Ltr SCXW34780800 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; color: rgb(0, 0, 0); font-family: &quot;Segoe UI&quot;, &quot;Segoe UI Web&quot;, Arial, Verdana, sans-serif; font-size: 12px; font-weight: 400; letter-spacing: normal; white-space-collapse: collapse;\"><p class=\"Paragraph SCXW34780800 BCX0\" paraid=\"1405165594\" paraeid=\"{e49ba90b-8d4f-48cf-b6d6-35cd97e6731c}{96}\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; white-space-collapse: preserve; vertical-align: baseline; font-kerning: none;\"><\/p><p class=\"Paragraph SCXW34780800 BCX0\" paraid=\"672426319\" paraeid=\"{e49ba90b-8d4f-48cf-b6d6-35cd97e6731c}{248}\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; white-space-collapse: preserve; vertical-align: baseline; font-kerning: none;\"><\/p><\/div><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Learn how your business can succeed across various domains by effectively leveraging the power of SMS.<\/p>\n","protected":false},"author":21,"featured_media":19297,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[66],"tags":[166,40],"class_list":["post-18739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-insight","tag-sms","tag-sms-api"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>15 things to know before starting SMS campaigns\u00a0 - Telesign<\/title>\n<meta name=\"description\" content=\"The widespread acceptance of SMS and its broad familiarity in business make it a powerful marketing tool. 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