SMS and voice communications are essential to reach customers. 90% of SMS messages are read within three minutes and when compared to email messages, 98% of SMS messages are read vs. email at 20% (Adweek). Communication via phone still offers huge benefits in an increasingly impersonal world, 83% of US consumers prefer talking with someone on the phone to solve customer services issues (Accenture). SMS and voice functionality are must-haves for customer-facing websites and mobile app companies, in fact, 69% of businesses surveyed use cloud communications to connect and engage with their customers.
*Source: TeleSign Consumer Communications Report, 2018