Two-Way SMS messaging serves as an effective touch point throughout the customer lifecycle and provides an optimal “human-touch” user experience. 78% of consumers surveyed are open to receiving texts from businesses and 64% want to use two-way SMS for customer service. Create a conversation with an open line of communication with customers. Send timely information and get responses instantly. Start engaging and communicating more effectively to establish loyal, connected relationships with customers.
*Source: TeleSign Consumer Communications Report, 2018