{"id":13739,"date":"2023-08-31T04:00:00","date_gmt":"2023-08-31T04:00:00","guid":{"rendered":"https:\/\/www.telesign.com\/?post_type=pressrelease&#038;p=13739"},"modified":"2023-12-30T03:42:37","modified_gmt":"2023-12-30T03:42:37","slug":"telesign-cmo-kristi-melani-named-one-of-the-top-women-in-marketing-for-class-of-2023","status":"publish","type":"pressrelease","link":"https:\/\/www.telesign.com\/es\/press\/telesign-cmo-kristi-melani-named-one-of-the-top-women-in-marketing-for-class-of-2023","title":{"rendered":"Telesign CMO Kristi Melani Named One of the Top Women in Marketing for Class of 2023"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Melani Recognized by Ragan PR Daily for Outstanding Team Leadership<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>LOS ANGELES \u2013 August 31, 2023\u202f\u2013<\/strong> Telesign, the leading provider of customer identity and engagement solutions, today announced that Kristi Melani, CMO and Head of GTM Strategy, has been named to Ragan PR Daily\u2019s 2023 Top Women in Marketing Awards List in the category of team leader. The women on this year\u2019s list represent the remarkable strides that women continue to make in the marketing domain. From cutting-edge strategies to transformative campaigns, these women have redefined the industry&#8217;s standards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In her first year as CMO of Telesign, Melani expanded the marketing organization from a small group to an impressive team of 58 professionals. One of Melani\u2019s major accomplishments was reimagining Telesign\u2019s messaging and instilling a human touch that resonated deeply with employees and customers. She also led the effort to create a new go-to-market lead generational model and oversees the company\u2019s GTM strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cKristi&#8217;s visionary approach to marketing has been instrumental in reshaping Telesign\u2019s brand identity,\u201d said Telesign CEO Joe Burton. \u201cHer ability to connect our technology solutions with essential human needs has allowed us to greatly bolster the emotional bond we have with our stakeholders. The transformative rebranding efforts guided by Kristi not only reshaped Telesign\u2019s image but elevated our position as a leading authority in trust. Through her leadership, our brand\u2019s image now far better reflects our dedication to understanding and addressing universal human concerns in the digital realm.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Melani\u2019s impact extends beyond marketing strategy. She played a pivotal role as the executive sponsor in the establishment of Telesign\u2019s Employee Ambassador Council, a select group tasked with promoting the company\u2019s brand, services, products, and people. Additionally, during Women\u2019s History Month, Melani facilitated the launch of Women@Telesign, an employee resource group (ERG) designed to empower women in the tech industry. These initiatives underscore Telesign\u2019s commitment to fostering inclusion and belonging within its workforce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mentorship is another core tenet of Melani\u2019s leadership philosophy, as she actively engages in guiding professionals both within and outside of Telesign. Her involvement in the Women Unlimited LEAD program as a corporate partner liaison exemplifies her dedication to mentoring mid-level managers and preparing them for higher leadership roles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Melani will be honored on Thursday, Oct. 26 during a special luncheon at the City Winery in New York City to celebrate the 2023 class of female marketing leaders. This awards luncheon promises to be an inspiring celebration of excellence and innovation. <a href=\"https:\/\/www.prdaily.com\/awards\/events\/top-women-in-marketing-awards-luncheon-2023\/\">Click here<\/a> for a full list of honorees.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About Telesign<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Telesign provides Continuous Trust\u2122 to leading global enterprises by connecting, protecting, and defending their digital identities. Telesign verifies over five billion unique phone numbers a month, representing half of the world\u2019s mobile users, and provides critical insight into the remaining billions. The company\u2019s powerful machine learning and extensive data science deliver identity with a unique combination of speed, accuracy, and global reach. Telesign solutions prevent fraud, secure communications, and enable the digital economy by allowing companies and customers to engage with confidence.\u202f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Learn more at <a href=\"https:\/\/www.telesign.com\">www.telesign.com<\/a> and follow us on X, formerly known as Twitter, at @Telesign.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Media Contacts<\/strong><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lauren Ward, Senior Manager of PR<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">lward@telesign.com<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">+1 310-227-9801<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Melani Recognized by Ragan PR Daily for Outstanding Team Leadership LOS ANGELES \u2013 August 31, 2023\u202f\u2013 Telesign, the leading provider of customer identity and engagement solutions, today announced that Kristi Melani, CMO and Head of GTM Strategy, has been named to Ragan PR Daily\u2019s 2023 Top Women in Marketing Awards List in the category of<\/p>\n","protected":false},"author":1,"featured_media":13740,"template":"","categories":[394],"tags":[],"class_list":["post-13739","pressrelease","type-pressrelease","status-publish","has-post-thumbnail","hentry","category-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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