{"id":7076,"date":"2023-04-06T23:03:42","date_gmt":"2023-04-06T23:03:42","guid":{"rendered":"https:\/\/telesignstage.wpenginepowered.com\/?p=7076"},"modified":"2024-01-05T15:52:27","modified_gmt":"2024-01-05T15:52:27","slug":"smartphones-and-transactions","status":"publish","type":"post","link":"https:\/\/www.telesign.com\/es\/blog\/smartphones-and-transactions","title":{"rendered":"Smartphones and transactions"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Smartphones have changed how we interact with the world, from making purchases to talking with friends. It\u2019s fair to say that smartphones are an extension of ourselves.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These mobile mini-computers allow us to access all sorts of information, and allow us to make purchases on the fly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So with everyone clicking \u2018purchase\u2019 on their smartphone, it\u2019s important that we ask ourselves: how safe are these transactions?<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/es\/blog\/smartphones-and-transactions\/#current-trends\" >Current trends<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/es\/blog\/smartphones-and-transactions\/#what-is-an-omnichannel-experience\" >What is an omnichannel experience?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/es\/blog\/smartphones-and-transactions\/#bridging-the-gap-between-influencer-and-advertiser\" >Bridging the gap between influencer and advertiser<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/es\/blog\/smartphones-and-transactions\/#how-do-companies-protect-their-users-on-a-mobile-app\" >How do companies protect their users on a mobile app?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/es\/blog\/smartphones-and-transactions\/#1-keep-fake-users-out\" >1. Keep fake users out<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/es\/blog\/smartphones-and-transactions\/#2-mfa\" >2. MFA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/es\/blog\/smartphones-and-transactions\/#3-digital-identity-verification\" >3. Digital identity verification<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"current-trends\"><\/span>Current trends<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mobile-specific apps are streamlining shopping.<\/strong> Many companies now offer a branded downloadable app solely for consumers making purchases from their store\/website.<\/li>\n\n\n\n<li><strong>Companies are balancing website optimization for both desktop and mobile.<\/strong> The way users interact with and purchase from companies online has changed, and more businesses are ensuring accessibility is high for both traditional and mobile users.<\/li>\n\n\n\n<li><strong>Mobile payment options are growing and necessary.<\/strong> It\u2019s unlikely that someone making a mobile purchase will want to input a credit card number for their payment. There are a growing number of mobile payment options that are tailored for mobile and make the process very accessible.<\/li>\n\n\n\n<li><strong>Mobile searches are growing.<\/strong> Search engines no longer favor content optimized for desktop. Chances are if a high-ranking page doesn\u2019t work well for mobile users, it will lose its ranking fast.<\/li>\n\n\n\n<li><strong>Voice search is growing and becoming more accurate.<\/strong> It\u2019s typically easier to speak a search into a phone than to type it. As such, the dynamics of search and advertising have changed.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-an-omnichannel-experience\"><\/span>What is an omnichannel experience?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An omnichannel experience is the way a consumer can move through a purchasing process on different platforms, at different times, and at different locations.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.telesign.com\/wp-content\/uploads\/2016\/12\/622040cc7b9efc32dacacf02_GettyImages-968631180-1024x683.jpg\" alt=\"How To Prevent Registration Fraud\" class=\"wp-image-2517\" srcset=\"https:\/\/www.telesign.com\/wp-content\/uploads\/2016\/12\/622040cc7b9efc32dacacf02_GettyImages-968631180-1024x683.jpg 1024w, https:\/\/www.telesign.com\/wp-content\/uploads\/2016\/12\/622040cc7b9efc32dacacf02_GettyImages-968631180-300x200.jpg 300w, https:\/\/www.telesign.com\/wp-content\/uploads\/2016\/12\/622040cc7b9efc32dacacf02_GettyImages-968631180-768x512.jpg 768w, https:\/\/www.telesign.com\/wp-content\/uploads\/2016\/12\/622040cc7b9efc32dacacf02_GettyImages-968631180-1536x1024.jpg 1536w, https:\/\/www.telesign.com\/wp-content\/uploads\/2016\/12\/622040cc7b9efc32dacacf02_GettyImages-968631180-2048x1366.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Woman holding credit card pay online and using smartphone for shop through the website. Concepts online shopping for convenience.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s an example: You\u2019re at a store testing out a few different types of lawnmowers. You find the one you want to purchase, but decide to buy it online and have it delivered. You use your smartphone to access the store\u2019s website or app, click purchase, and leave the store.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By being available through numerous channels, such as social media, email, phone, and more, a company gives their users a higher chance of connecting and purchasing from them at their convenience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is also true for a digital purchase. If a user is browsing on their desktop and is on the fence about making a purchase, they may decide to think about it for a while. While out and about, something might remind them that the product or service was a good idea, and they continue the purchase on their smartphone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this way, the smartphone gives customers a more seamless interaction with companies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"bridging-the-gap-between-influencer-and-advertiser\"><\/span>Bridging the gap between influencer and advertiser<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The digital boom has brought new avenues for companies to advertise their products and services. Influencers were initially sought to promote a company\u2019s product to their fans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This dynamic is still in place, but now there\u2019s a new element. Instead of sending interested users to the company\u2019s website, the user can directly purchase on the influencer\u2019s platform using their mobile device.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-do-companies-protect-their-users-on-a-mobile-app\"><\/span>How do companies protect their users on a mobile app?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are three main ways to keep your consumers safe when they use your mobile app.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-keep-fake-users-out\"><\/span>1. Keep fake users out<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Reputation scoring during the phone number verification process helps fight fraud and reduce the potential for <a href=\"https:\/\/www.telesign.com\/blog\/fake-users-create-havoc\">fake account<\/a> creation. A complete analysis of a phone number allows you to make an accurate risk assessment, stopping bot\/spam accounts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-mfa\"><\/span>2. MFA<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of a standalone password-entry as the only barrier to mobile app account access, many companies require two-factor authentication. The additional security that this provides reduces fraud and gives your consumers confidence that your app can be trusted. A verification code can be sent via SMS directly to a mobile device before the user can access your app.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-digital-identity-verification\"><\/span>3. Digital identity verification<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">By asking a user to enter his or her phone number during registration, you can <a href=\"https:\/\/www.telesign.com\/products\/verify-api\">verify<\/a> that they are actually the person they claim to be. This simplifies future transactions with this user, as their number acts as a trust anchor for the rest of the time they spend using your website or app.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Smartphones are becoming an extremely common way for consumers to complete transactions. Telesign is committed to maintaining the reputation and digital ecosystem of your customers. If you want to learn more about how to secure mobile transactions, <a href=\"https:\/\/www.telesign.com\/contact-sales\">talk to us<\/a> today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Smartphones have changed how we interact with the world, from making purchases to talking with friends. It\u2019s fair to say that smartphones are an extension of ourselves. These mobile mini-computers allow us to access all sorts of information, and allow us to make purchases on the fly. So with everyone clicking \u2018purchase\u2019 on their smartphone,<\/p>\n","protected":false},"author":1,"featured_media":7077,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[68],"tags":[377,347,376],"class_list":["post-7076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-security-tips","tag-mobile","tag-omnichannel","tag-smartphones"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smartphones and transactions<\/title>\n<meta name=\"description\" content=\"This article details the new age of smartphones and how we use them to make all types of transactions in our daily lives.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.telesign.com\/es\/blog\/smartphones-and-transactions\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smartphones and transactions\" \/>\n<meta property=\"og:description\" content=\"This article details the new age of smartphones and how we use them to make all types of transactions in our daily lives.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.telesign.com\/es\/blog\/smartphones-and-transactions\" \/>\n<meta property=\"og:site_name\" content=\"Telesign\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TelesignCorp\/?utm_source=telesign.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-06T23:03:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-05T15:52:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.telesign.com\/wp-content\/uploads\/2023\/04\/smartphones-and-transactions-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"telesigncom\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"telesigncom\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.telesign.com\\\/es\\\/blog\\\/smartphones-and-transactions\",\"url\":\"https:\\\/\\\/www.telesign.com\\\/es\\\/blog\\\/smartphones-and-transactions\",\"name\":\"Smartphones and transactions\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.telesign.com\\\/es#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.telesign.com\\\/es\\\/blog\\\/smartphones-and-transactions#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.telesign.com\\\/es\\\/blog\\\/smartphones-and-transactions#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.telesign.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/smartphones-and-transactions-1.png\",\"datePublished\":\"2023-04-06T23:03:42+00:00\",\"dateModified\":\"2024-01-05T15:52:27+00:00\",\"description\":\"This article details the new age of smartphones and how we use them to make all types of transactions in our daily lives.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.telesign.com\\\/es\\\/blog\\\/smartphones-and-transactions#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.telesign.com\\\/es\\\/blog\\\/smartphones-and-transactions\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.telesign.com\\\/es\\\/blog\\\/smartphones-and-transactions#primaryimage\",\"url\":\"https:\\\/\\\/www.telesign.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/smartphones-and-transactions-1.png\",\"contentUrl\":\"https:\\\/\\\/www.telesign.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/smartphones-and-transactions-1.png\",\"width\":1200,\"height\":630,\"caption\":\"An illustrated woman using a smartphone to make a purchase.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.telesign.com\\\/es\\\/blog\\\/smartphones-and-transactions#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.telesign.com\\\/es\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Smartphones and transactions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.telesign.com\\\/es#website\",\"url\":\"https:\\\/\\\/www.telesign.com\\\/es\",\"name\":\"Telesign\",\"description\":\"Phone Number, SMS &amp; 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