{"id":2856,"date":"2022-06-15T00:00:00","date_gmt":"2022-06-15T00:00:00","guid":{"rendered":"https:\/\/www.telesign.com\/bots-threaten-deal-of-the-decade-can-elon-musk-and-twitter-delete-fake-accounts"},"modified":"2024-01-18T19:32:31","modified_gmt":"2024-01-18T19:32:31","slug":"twitter-delete-fake-accounts-bots","status":"publish","type":"post","link":"https:\/\/www.telesign.com\/es\/blog\/twitter-delete-fake-accounts-bots","title":{"rendered":"Bots threaten deal of the decade: Can Elon Musk and Twitter delete fake accounts?"},"content":{"rendered":"<p>Elon Musk hit the brakes on his bid to buy Twitter, stating recently that the platform&#8217;s fake account issue is a potential showstopper.<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width: 864px;\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"864px\">\n<div><img decoding=\"async\" src=\"https:\/\/www.telesign.com\/wp-content\/uploads\/2023\/01\/62f11d816a17d527534b2e76_twitter-delete-fake-accounts-bots-1.webp\" width=\"auto\" height=\"auto\" \/><\/div>\n<\/figure>\n<p>Musk doesn&#8217;t believe Twitter&#8217;s claim that fake users\/bots account for only 5% of its users, and he wants proof to back their claim or the <a href=\"https:\/\/www.cnn.com\/2022\/05\/16\/tech\/elon-musk-twitter-spam-bots-parag\/index.html\">deal is off<\/a>.<\/p>\n<p>Musk isn&#8217;t alone in his suspicions, as some believe that up to <a href=\"https:\/\/www.reuters.com\/technology\/do-spam-bots-really-comprise-under-5-twitter-users-elon-musk-wants-know-2022-05-13\/\">15% of Twitter accounts are bots<\/a>-or approximately 48 million accounts.<\/p>\n<p>Whether Musk&#8217;s belief that Twitter is crawling with fake users is true or <a href=\"https:\/\/finance.yahoo.com\/news\/musk-accounts-excuse-twitter-deal-a-huge-problem-160539934.html?guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAABoUf8g9oHWofnXyiPCVSXE-iOcGEvMXGXuhuTFYIjLEYHDPN81SFNcgH9sKwGDKmDcm1UC0K5dMTFMt9nzIZ_mzaCbUm_bd1-ROghyacXZr8pj7buJVBnfmdOFIXvqW3OPVYlTaxSe2V0n90Zs5f5o8ZxYmkFZ4MUgvSMbunZ8W\">fake news<\/a>, bogus accounts that generate automated spam continue to plague every social platform and turn customers (and potential buyers) off.<\/p>\n<p>How can Twitter get rid of fake accounts to get the deal done?<\/p>\n<p>The answer may be in the (phone) numbers. Twitter and other social platforms can reduce and even eliminate fake accounts by requiring phone number for verification.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/es\/blog\/twitter-delete-fake-accounts-bots\/#spotting-fake-accounts\" >Spotting fake accounts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/es\/blog\/twitter-delete-fake-accounts-bots\/#good-bots-bad-bots\" >Good bots, bad bots<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/es\/blog\/twitter-delete-fake-accounts-bots\/#what-twitternand-other-social-platformsnshould-do-to-shut-down-bots\" >What Twitter\u00d1and other social platforms\u00d1should do to shut down bots<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/es\/blog\/twitter-delete-fake-accounts-bots\/#how-to-keep-fake-users-off-your-platform\" >How to keep fake users off your platform<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"spotting-fake-accounts\"><\/span>Spotting fake accounts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Only a few years ago, fake accounts were easy to spot and dismiss. On Twitter, the telltale sign of an \u00d4egghead&#8217; instead of a profile picture usually signaled an account created in a hurry with nefarious intent.<\/p>\n<p>Today fake accounts look legitimate-with photos of real people and videos depicting recent vacations and the family dog. These fake users may even post complaints about Twitter&#8217;s term of service or its verification process, just like a real user.<\/p>\n<p>Though today&#8217;s fake accounts can be harder to spot, it is possible.<\/p>\n<p>Bad actors usually create bots to automate account creations. Though realistic on the surface, bot-created profiles often share characteristics, such as similar names (with multiple numbers appended), tweet frequency and type, and number of followers.<\/p>\n<p>Bots create profiles in batches, so the way to spot them is to look for shared characteristics.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"good-bots-bad-bots\"><\/span>Good bots, bad bots<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A bot is an automated program used to interact on social media, created from a combination of artificial intelligence, big data, and public databases to imitate human behavior.<\/p>\n<p>Social media bots allow the creator to post and share without human interaction. As a result, a bot can automatically retweet every time a specific hashtag is used, whenever a specific account tweets, and much more.<\/p>\n<p>While bots can be useful and practical-such as chatbots that allow customers to engage and receive real-time assistance from life-like customer assistants-bots are predominately used in dishonest and nefarious ways.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-twitternand-other-social-platformsnshould-do-to-shut-down-bots\"><\/span>What Twitter\u00d1and other social platforms\u00d1should do to shut down bots<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Twitter&#8217;s coveted <a href=\"https:\/\/help.twitter.com\/en\/managing-your-account\/about-twitter-verified-accounts\">blue verified badge<\/a> requires additional identity scrutiny to ensure the person or organization (usually well-known) is legitimate. But this same level of security is not extended to all users, making fake accounts easier to create.<\/p>\n<p>Although the issues around Twitter&#8217;s sale are likely complex, the challenge of how to rid the platform of fake accounts can be solved through a simple request to users: Provide your phone number.<\/p>\n<p>Twitter offers new users the choice between an email address or phone number <a href=\"https:\/\/help.twitter.com\/en\/using-twitter\/create-twitter-account\">during onboarding<\/a>. Here&#8217;s how they can improve that process:<\/p>\n<ul>\n<li>Require both a phone number and an email address<\/li>\n<li>Use phone number reputation <a href=\"https:\/\/www.telesign.com\/products\/intelligence\">intelligence<\/a><\/li>\n<li>Analyze IP data on email addresses<\/li>\n<\/ul>\n<p>While some people <a href=\"https:\/\/edu.gcfglobal.org\/en\/internetsafety\/i-have-to-provide-my-phone-number-using-phone-verification-\/1\/\">may not feel safe<\/a> providing their phone number-either from a fear of providing personal information or opening themselves up to robocalls-collecting both email addresses and phone numbers provides additional layers of security and risk analysis needed to stop automated account creations.<\/p>\n<p>There are valuable insights tied to a person&#8217;s phone number: Phone data attributes, traffic patterns, carrier data, and more. With machine learning and data science that draws on more than 15 years of data patterns, the phone number serves as a powerful trust anchor and can help Twitter discern between human and non-human behavior.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-to-keep-fake-users-off-your-platform\"><\/span>How to keep fake users off your platform<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Even if Musk isn&#8217;t on the market for your business, it&#8217;s critical to identify and shut down fake users before they drive away your customers.<\/p>\n<p>You can use AI to stop AI fraud: Artificial intelligence and digital identity intelligence can verify the legitimacy of your users in a matter of seconds. It helps secure your platform and keeps the fake users out while providing less friction for good customers.<\/p>\n<p>The best way to keep your platform safe and free of fake users? Stop them during your <a href=\"https:\/\/www.telesign.com\/solutions\/onboarding\">onboarding process<\/a>.<\/p>\n<p><strong>Related blogs:<\/strong><\/p>\n<p><a href=\"https:\/\/www.telesign.com\/blog\/fake-users-gaming-industry\">Fake users: The latest glitch in the gaming industry<\/a><\/p>\n<p><a href=\"https:\/\/www.telesign.com\/blog\/fake-users-create-havoc\">Fake users create havoc: How to keep them out<\/a><\/p>\n<p><a href=\"https:\/\/www.telesign.com\/blog\/twitter-spam-bots\">Can Elon Musk rid Twitter of spam and bots? How phone numbers can add trust to social media<\/a><\/p>\n<p><a href=\"https:\/\/www.telesign.com\/blog\/botnet-attacks-How-to-spot-them-and-protect-against-ato\">Botnet attacks: How to spot and protect against them<\/a><\/p>\n<p><a href=\"https:\/\/www.telesign.com\/blog\/identity-verification-tinder-swindler\">Tinder Swindler<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elon Musk hit the brakes on his bid to buy Twitter, stating recently that the platform&#8217;s fake account issue is a potential showstopper. Musk doesn&#8217;t believe Twitter&#8217;s claim that fake users\/bots account for only 5% of its users, and he wants proof to back their claim or the deal is off. Musk isn&#8217;t alone in<\/p>\n","protected":false},"author":4,"featured_media":3186,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[68],"tags":[322,278],"class_list":["post-2856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-security-tips","tag-bots","tag-fake-accounts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bots threaten deal of the decade: Can Elon Musk and Twitter delete fake accounts? - Telesign<\/title>\n<meta name=\"description\" content=\"Twitter has a fake account problem, but the solution might not be out of reach. Read more here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.telesign.com\/es\/blog\/twitter-delete-fake-accounts-bots\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bots threaten deal of the decade: Can Elon Musk and Twitter delete fake accounts? - Telesign\" \/>\n<meta property=\"og:description\" content=\"Twitter has a fake account problem, but the solution might not be out of reach. 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