{"id":2805,"date":"2022-07-29T00:00:00","date_gmt":"2022-07-29T00:00:00","guid":{"rendered":"https:\/\/www.telesign.com\/secure-onboarding-why-a-tailored-solution-beats-one-size-fits-all"},"modified":"2025-10-21T15:17:55","modified_gmt":"2025-10-21T15:17:55","slug":"secure-onboarding-tailored-solution","status":"publish","type":"post","link":"https:\/\/www.telesign.com\/es\/blog\/secure-onboarding-tailored-solution","title":{"rendered":"Secure onboarding: Why a tailored solution beats one-size-fits-all"},"content":{"rendered":"<p>A one-size-fits-all approach works great for stretchy sweatpants and sweatshirts. Simple and cost-effective, especially if your size fluctuates around the holidays.<\/p>\n<p>But when it comes to customer onboarding, a one-size-fits-all approach that seems simple and cost-effective can open the door to fraud and risk, which leads to financial and reputational losses.<\/p>\n<p>This article examines the best approach to creating an onboarding process that provides the right balance of simplicity and friction to make sure you keep your good customers happy and stop fraudsters from the start.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/es\/blog\/secure-onboarding-tailored-solution\/#what-is-customer-onboarding\" >What is customer onboarding?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/es\/blog\/secure-onboarding-tailored-solution\/#the-pitfalls-of-a-one-size-fits-all-approach\" >The pitfalls of a one-size-fits-all approach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/es\/blog\/secure-onboarding-tailored-solution\/#the-benefits-of-a-balanced-onboarding-strategy\" >The benefits of a balanced onboarding strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/es\/blog\/secure-onboarding-tailored-solution\/#the-basic-steps-to-safe-onboarding\" >The basic steps to safe onboarding<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/es\/blog\/secure-onboarding-tailored-solution\/#assess-risk\" >Assess risk<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/es\/blog\/secure-onboarding-tailored-solution\/#compare-and-contrast-information-to-validate-identity\" >Compare and contrast information to validate identity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/es\/blog\/secure-onboarding-tailored-solution\/#deploy-mfa-multi-factor-authentication\" >Deploy MFA (Multi-factor authentication)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/es\/blog\/secure-onboarding-tailored-solution\/#communicate-effectively-with-customers\" >Communicate effectively with customers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/es\/blog\/secure-onboarding-tailored-solution\/#how-telesign-can-help-determine-risk\" >How Telesign can help determine risk<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"what-is-customer-onboarding\"><\/span>What is customer onboarding?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Onboarding is the first stage of the customer journey. It&#8217;s an opportunity for both the business and customer to establish trust. Businesses verify their customers are who they say they are, and in return, accounts are created and customers are granted access to the business&#8217;s platform.<\/p>\n<p>When done correctly, an effective <a href=\"https:\/\/www.telesign.com\/blog\/prevent-onboarding-churn-abandonment\">onboarding<\/a> process can prevent fraud and bots from infiltrating your system. And at the same time, make it quick and easy for customers to verify their legitimacy.<\/p>\n<p>Onboarding enables you to bring on legitimate customers quickly and easily while shutting down <a href=\"https:\/\/www.telesign.com\/blog\/fake-users-create-havoc\">fake users<\/a> seeking to create havoc on your platform. The key is to protect your platform and user base from fake accounts or <a href=\"https:\/\/www.telesign.com\/blog\/id-fraud-affected-industries\">identity fraud<\/a> without sacrificing conversion and growth or inconveniencing valid users.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-pitfalls-of-a-one-size-fits-all-approach\"><\/span>The pitfalls of a one-size-fits-all approach<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Product managers and sales teams are pushed\u00d1and rewarded\u00d1for onboarding as many new users as possible. Each new user represents a dollar sign that keeps the business solvent. It&#8217;s why business leaders\u00d1and investors\u00d1keep a close eye on growth metrics, such as monthly active users, customer conversion rates, and sign-up abandonment.<\/p>\n<p>So while a single, frictionless onboarding approach can help with your immediate need to get customers registered quickly, it would also let bad actors slip through the cracks. Once this occurs, the impact is highly disruptive.<\/p>\n<p>It was recently discovered, in fact, that the companies who were willing to go beyond one-size-fits-all onboarding processes and work to verify their consumers&#8217; identity, were more likely to attract customers.<\/p>\n<p><a href=\"https:\/\/www.helpnetsecurity.com\/2022\/05\/27\/consumer-digital-identity\/\">80%<\/a> of consumers prefer companies who require extensive ID verification, meaning that by sticking with a status quo onboarding system that doesn&#8217;t properly vet customers, you&#8217;re in fact missing out on a large percentage of potential new users.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-benefits-of-a-balanced-onboarding-strategy\"><\/span>The benefits of a balanced onboarding strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A well-planned onboarding strategy combines a safe, secure experience that protects both your company and your consumers from fraud. It does this by providing the right amount of friction, making it difficult for bad actors and easy for legitimate customers.<\/p>\n<p>Here are some of the primary benefits received from a balanced, personalized onboarding strategy:<\/p>\n<ul>\n<li>Gives consumers a reason to believe your business is looking out for them, both in your relationship with them and concerning their digital safety.<\/li>\n<li>Detects and blocks bots, fraudsters, and bad actors from creating accounts. It keeps the platform safe and secure while enhancing the customer experience.<\/li>\n<li>Cuts down on friction and lowers abandonment rates, making it quick and easy for customers to create accounts\u00d1without sacrificing security.<\/li>\n<li>Helps maintain a strong brand image while maximizing conversions.<\/li>\n<\/ul>\n<p>In many cases, the digital economy has no borders. Offer safe and simple onboarding anywhere, no matter where customers are located.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-basic-steps-to-safe-onboarding\"><\/span>The basic steps to safe onboarding<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"assess-risk\"><\/span>Assess risk<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The first thing that happens in a well-constructed onboarding process is checking the level of risk a new user poses. This is done through dynamic risk scoring that weeds out bad actors and notifies businesses of the level of risk involved with each new account.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"compare-and-contrast-information-to-validate-identity\"><\/span>Compare and contrast information to validate identity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Throughout the onboarding process, new users are prompted to provide personal data meant to help prove they are who they say they are. Taking this data (password, pictures, names, addresses) and comparing it across other accounts online can give further insight into uncovering the true identity of the user.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"deploy-mfa-multi-factor-authentication\"><\/span>Deploy MFA (Multi-factor authentication)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>MFA blocks 99.9% of account hacks, preventing unauthorized account access and ensuring that your digital community is safe, secure, and streamlined.<\/p>\n<p>MFA is a necessary building block for overall fraud prevention and is becoming a user expectation. Whereas signing up for new email addresses takes minutes, phone numbers are hard to fake. Most people only have one mobile number and obtaining additional numbers is costly and time-consuming. That time and cost barrier make phone numbers a great anchor for digital identity.<\/p>\n<p>A modern MFA strategy requires new users to create passwords, an OTP (one-time passcode), or a biometric indicator, such as a thumbprint.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"communicate-effectively-with-customers\"><\/span>Communicate effectively with customers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Another step to consider is how you&#8217;ll communicate with the new users as they work their way through the onboarding process.<\/p>\n<p>One key way to gain your customers trust and loyalty is to guide them using communication platforms that they are familiar with, such as <a href=\"https:\/\/www.telesign.com\/blog\/whatsapp-business-messaging\">WhatsApp<\/a> or other messaging platforms.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-telesign-can-help-determine-risk\"><\/span>How Telesign can help determine risk<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The biggest misconception with digital identity during onboarding is that a one-size-fits-all approach to verification will work in the short and long-term. It will not. Fraudsters are clever and relentless in their attacks, so your security stack must evolve and contain fraud prevention solutions tailored to your business and your customers.<\/p>\n<p>The key to effective onboarding is to tailor a security stack with risk assessment solutions that empower you to make the best decisions about new users, with a <a href=\"https:\/\/www.telesign.com\/blog\/reputation-scores-onboarding\">personalized risk score<\/a> assessment backed by accurate data.<\/p>\n<p>As new customers sign up, Telesign is in the background, making sure they are who they say they are. The risk-scoring model Telesign employs allows you to focus on shutting out bad actors while letting legitimate customers onboard quickly and hassle-free.<\/p>\n<p>A blanket approach to onboarding is no longer viable. It&#8217;s now a risk worth taking.<\/p>\n<p>To learn how Telesign personalizes the onboarding process and enables Continuous Trust\u00e2\u0084\u00a2 across your customer lifecycle, <a href=\"https:\/\/www.telesign.com\/contact-sales\">chat with us<\/a> today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A one-size-fits-all approach works great for stretchy sweatpants and sweatshirts. Simple and cost-effective, especially if your size fluctuates around the holidays. But when it comes to customer onboarding, a one-size-fits-all approach that seems simple and cost-effective can open the door to fraud and risk, which leads to financial and reputational losses. This article examines the<\/p>\n","protected":false},"author":4,"featured_media":3149,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[68],"tags":[313,320,194],"class_list":["post-2805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-security-tips","tag-fake-users","tag-identity-fraud","tag-onboarding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Secure onboarding: Why a tailored solution beats one-size-fits-all<\/title>\n<meta name=\"description\" content=\"A focused, dynamic onboarding strategy is much better than a cookie-cutter solution. Find out more in this article.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.telesign.com\/es\/blog\/secure-onboarding-tailored-solution\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Secure onboarding: Why a tailored solution beats one-size-fits-all\" \/>\n<meta property=\"og:description\" content=\"A focused, dynamic onboarding strategy is much better than a cookie-cutter solution. 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