{"id":14991,"date":"2023-12-04T16:31:05","date_gmt":"2023-12-04T16:31:05","guid":{"rendered":"https:\/\/www.telesign.com\/?p=14991"},"modified":"2024-10-03T22:29:46","modified_gmt":"2024-10-03T22:29:46","slug":"the-world-of-ai-and-fraud-prevention","status":"publish","type":"post","link":"https:\/\/www.telesign.com\/es\/blog\/the-world-of-ai-and-fraud-prevention","title":{"rendered":"The world of AI and fraud prevention\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In today&#8217;s rapidly evolving digital landscape, the threat of digital fraud looms large over all businesses.\u00a0 It is now essential for organizations to have a purposeful approach to fraud prevention that doesn\u2019t add unnecessary friction for valid customers. It\u2019s about striking the right balance between security and user experience. This blog examines how to use machine learning technology in fraud detection and prevention, and how Telesign can help organizations protect their business processes from fraudsters while ensuring a low-friction user experience.\u00a0<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/es\/blog\/the-world-of-ai-and-fraud-prevention\/#fraud-in-the-digital-age\" >Fraud in the digital age\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/es\/blog\/the-world-of-ai-and-fraud-prevention\/#how-machine-learning-helps-prevent-fraud\" >How machine learning helps prevent fraud\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"fraud-in-the-digital-age\"><\/span><strong>Fraud in the digital age<\/strong>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Digitalization has fundamentally transformed how we carry out everyday transactions, enabling us to conduct them anytime and anywhere. On the other hand, it has also increased the likelihood of threats from bad actors who exploit control gaps in digital applications, impersonate real customers, and rack up costly transactions on their behalf, which result in financial losses.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Organizations need to pay close attention to digital fraud as it also affects their brand value and reputation. Many have learned their lessons from the past and seem to understand the importance of detecting fraudulent activity in real time. However, scammers are also getting smarter by the day, and continued focus is required to prevent fraud and stay ahead of malicious actors. It is important to put in place techniques that monitor key patterns that could help differentiate a real transaction from a fraudulent one. This is how machine learning (ML), a branch of artificial intelligence (AI), plays a pivotal role in fraud pattern detection.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-machine-learning-helps-prevent-fraud\"><\/span><strong>How machine learning helps prevent fraud<\/strong>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">ML is increasingly used in e-Commerce businesses, apps, online services, and even government agencies to detect and prevent sophisticated, often automated attacks, that threaten to damage infrastructures and steal data, goods, and funds. In order to detect fraudulent activity, machine learning models are trained with historical fraud data (attack attempts, sources, methods, etc.). ML algorithms are used to recognize patterns in a historical dataset, and then dynamically change a solution\u2019s security rules to prevent future fraud attempts\u2014even those that use methods that have never been seen before.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ML is among the best responses to the evolving nature of online threats, giving users a massive advantage in the fight against onboarding fraud, fake account creation, account takeovers (ATOs), and credential stuffing. Supported by 15+ years of historical data patterns and backing analytics, Telesign\u2019s machine learning algorithms deliver continuous performance improvement that grows and adapts to your business, enabling you to: \u00a0\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand the risk of every interaction.&nbsp;&nbsp;<\/li>\n\n\n\n<li>Receive a dynamic risk-based assessment score with prioritized, actionable reason codes.&nbsp;&nbsp;<\/li>\n\n\n\n<li>Allow, block, or flag a user\u2019s interaction in a matter of milliseconds.\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">To learn more about how your business can verify that you\u2019re dealing with real users and not fraudsters, <a href=\"https:\/\/www.telesign.com\/contact-sales\" target=\"_blank\" rel=\"noreferrer noopener\">talk with the experts at Telesign today<\/a>.\u00a0\u00a0<br>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s rapidly evolving digital landscape, the threat of digital fraud looms large over all businesses.\u00a0 It is now essential for organizations to have a purposeful approach to fraud prevention that doesn\u2019t add unnecessary friction for valid customers. It\u2019s about striking the right balance between security and user experience. This blog examines how to use<\/p>\n","protected":false},"author":21,"featured_media":15342,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[68],"tags":[173,149,181,77,231],"class_list":["post-14991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-security-tips","tag-ai","tag-fraud","tag-fraud-prevention","tag-intelligence","tag-machine-learning"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The world of AI and fraud prevention\u00a0 - Telesign<\/title>\n<meta name=\"description\" content=\"This is how machine learning (ML), a branch of artificial intelligence (AI), plays a pivotal role in fraud pattern detection.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.telesign.com\/es\/blog\/the-world-of-ai-and-fraud-prevention\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The world of AI and fraud prevention\u00a0 - Telesign\" \/>\n<meta property=\"og:description\" content=\"This is how machine learning (ML), a branch of artificial intelligence (AI), plays a pivotal role in fraud pattern detection.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.telesign.com\/es\/blog\/the-world-of-ai-and-fraud-prevention\" \/>\n<meta property=\"og:site_name\" content=\"Telesign\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TelesignCorp\/?utm_source=telesign.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-04T16:31:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-03T22:29:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.telesign.com\/wp-content\/uploads\/2023\/12\/VSE_AI.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandra Salcedo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandra Salcedo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.telesign.com\\\/es\\\/blog\\\/the-world-of-ai-and-fraud-prevention\",\"url\":\"https:\\\/\\\/www.telesign.com\\\/es\\\/blog\\\/the-world-of-ai-and-fraud-prevention\",\"name\":\"The world of AI and fraud prevention\u00a0 - Telesign\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.telesign.com\\\/es#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.telesign.com\\\/es\\\/blog\\\/the-world-of-ai-and-fraud-prevention#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.telesign.com\\\/es\\\/blog\\\/the-world-of-ai-and-fraud-prevention#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.telesign.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/VSE_AI.png\",\"datePublished\":\"2023-12-04T16:31:05+00:00\",\"dateModified\":\"2024-10-03T22:29:46+00:00\",\"description\":\"This is how machine learning (ML), a branch of artificial intelligence (AI), plays a pivotal role in fraud pattern detection.\u00a0\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.telesign.com\\\/es\\\/blog\\\/the-world-of-ai-and-fraud-prevention#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.telesign.com\\\/es\\\/blog\\\/the-world-of-ai-and-fraud-prevention\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.telesign.com\\\/es\\\/blog\\\/the-world-of-ai-and-fraud-prevention#primaryimage\",\"url\":\"https:\\\/\\\/www.telesign.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/VSE_AI.png\",\"contentUrl\":\"https:\\\/\\\/www.telesign.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/VSE_AI.png\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.telesign.com\\\/es\\\/blog\\\/the-world-of-ai-and-fraud-prevention#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.telesign.com\\\/es\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The world of AI and fraud prevention\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.telesign.com\\\/es#website\",\"url\":\"https:\\\/\\\/www.telesign.com\\\/es\",\"name\":\"Telesign\",\"description\":\"Phone Number, SMS &amp; 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