{"id":14824,"date":"2023-11-14T17:53:10","date_gmt":"2023-11-14T17:53:10","guid":{"rendered":"https:\/\/www.telesign.com\/?p=14824"},"modified":"2023-11-14T17:53:12","modified_gmt":"2023-11-14T17:53:12","slug":"cause-effect-fraud-trust","status":"publish","type":"post","link":"https:\/\/www.telesign.com\/es\/blog\/cause-effect-fraud-trust","title":{"rendered":"The cause and effect relationship between fraud and trust\u00a0"},"content":{"rendered":"\n

This week I\u2019ve got two words on my mind. These are words that don\u2019t normally go together: fraud<\/strong> and trust<\/strong>.<\/em> You may be asking yourself, \u201cHow can these words possibly go together?!\u201d My answer to that is that they must <\/em>go together, not in the same way as peanut butter and jelly and Bert and Ernie, but in the sense that when you think about fraud\u2014its impact and how to avoid it\u2014you must also think about trust.\u00a0\u00a0<\/p>\n\n\n\n

A business that cares about its customers\u2014which should be any business\u2014has to constantly think about how to earn and build customer trust. When fraud enters into the picture, businesses need to work even harder to keep that trust. And taking it a step further, businesses need to be proactive about preventing fraud to avoid damaging that trusted relationship.\u00a0<\/p>\n\n\n\n

\n
\n

Table of Contents<\/p>\n<\/span><\/div>\n