{"id":14005,"date":"2023-09-12T21:47:33","date_gmt":"2023-09-12T21:47:33","guid":{"rendered":"https:\/\/www.telesign.com\/?p=14005"},"modified":"2023-09-25T20:38:17","modified_gmt":"2023-09-25T20:38:17","slug":"telesigns-trust-certified-badge-shows-customers-you-take-protecting-them-seriously","status":"publish","type":"post","link":"https:\/\/www.telesign.com\/es\/blog\/telesigns-trust-certified-badge-shows-customers-you-take-protecting-them-seriously","title":{"rendered":"Telesign\u2019s Trust Certified Badge shows customers you take protecting them seriously"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Companies today are struggling to create trustworthy bonds with their customers. Complicating matters is the increasing amount of fraud that chips away at the trust a customer has in a brand. Fraudsters use all kinds of tactics to infiltrate your platform\u2014IRSF fraud, bots and fake users, synthetic identity fraud, and account takeover fraud\u2014often wreaking havoc on customer accounts and tarnishing trust in your brand.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/es\/blog\/telesigns-trust-certified-badge-shows-customers-you-take-protecting-them-seriously\/#the-lasting-impact-of-fraud-and-the-effect-on-trust\" >The lasting impact of fraud and the effect on trust<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/es\/blog\/telesigns-trust-certified-badge-shows-customers-you-take-protecting-them-seriously\/#so-whats-a-brand-to-do\" >So, what\u2019s a brand to do?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/es\/blog\/telesigns-trust-certified-badge-shows-customers-you-take-protecting-them-seriously\/#trust-certified-badge-gains-momentum\" >Trust Certified Badge gains momentum<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/es\/blog\/telesigns-trust-certified-badge-shows-customers-you-take-protecting-them-seriously\/#the-telesign-2023-trust-index\" >The Telesign 2023 Trust Index<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-lasting-impact-of-fraud-and-the-effect-on-trust\"><\/span><strong>The lasting impact of fraud and the effect on trust<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An area rife with fraud is the initial onboarding process. Brands make significant investment to get those top-of-funnel prospects to the point where they want to create an account and sign up\u2014yet, it turns out nearly half of fraud happens in accounts less than a day old<sup>1<\/sup>. On the flip side, we know that 49% of consumers are frustrated by long login and signup forms<sup>2<\/sup>. The takeaway is that businesses need to strike the right balance between protecting their customers and brand, while also ensuring a low-friction user experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Underpinning all of this is the need to cultivate customer trust. Customers have high expectations for the brands they do business with. We found in our <a href=\"https:\/\/trust.telesign.com\/rs\/592-GWW-584\/images\/Report-TelesignTrustIndex-2.pdf\">2023 Telesign Trust Index<\/a> that 94% of consumers surveyed agree that businesses bear responsibility for protecting their digital privacy. That same survey showed that 43% of data breach victims personally stopped associating with the brand altogether and 44% told friends and family not to associate with the brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"so-whats-a-brand-to-do\"><\/span>So, what\u2019s a brand to do?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Businesses need to set up strict processes and technology that help prevent fraud while also taking the customer experience into account. It\u2019s imperative that businesses take steps to prevent fraud at the outset and throughout the customer journey, while also creating an environment that demonstrates their commitment to customer trust. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Telesign is helping brands fight this assault on their hard-won brand trust with the Telesign Trust Certified Badge. This badge signifies that a company has employed powerful fraud prevention standards. The badge can be displayed at a variety of touchpoints to validate for customers that the company that displays it has taken significant measures to protect them from digital fraud. It can be displayed on a company\u2019s home page, in a customer\u2019s shopping cart or checkout pages, even in receipts and notifications\u2014anywhere (and everywhere!) along the customer journey.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"trust-certified-badge-gains-momentum\"><\/span>Trust Certified Badge gains momentum<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Trust Certified Badge is part of a broad set of initiatives launched by Telesign in July of this year under the broad banner of the <a href=\"https:\/\/www.telesign.com\/press\/telesign-launches-the-the-continuous-trust-authority-to-make-the-digital-world-a-more-trusted-place\">Continuous Trust\u2122 Authority<\/a>. The Trust Certified Badge program is intended to take protection of the digital world as a safe place for customers to the next level by offering them tangible reassurance. The Trust Certified Badge is one way companies can tell their customers: \u201cWe hear you and we\u2019re doing something about it.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vaas, a SaaS-based debt capital management platform, displays the Telesign Trust Certified Badge and many more are actively pursuing it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recently our Chief Marketing Officer and Head of Go to Market Strategy Kristi Melani spoke at a <a href=\"https:\/\/www.telesign.com\/webinars\/strengthening-your-companys-brand-through-digital-trust\">webinar<\/a> sponsored by ISACA, an international professional association focused on IT governance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThere are so many critical moments across the customer journey where there\u2019s an opportunity for trust to be either earned or violated,\u201d noted Melani. \u201cTelesign has created a Trust Certified Badge that helps our customers demonstrate their commitment to building a secure, trustworthy experience for their consumers. It&#8217;s like a Good Housekeeping seal, letting buyers know that the brand is focused on delivering a safe environment.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-telesign-2023-trust-index\"><\/span>The Telesign 2023 Trust Index<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In today\u2019s digital world, trust is becoming a form of currency\u2014without it, you can\u2019t do business. Telesign\u2019s recently launched <a href=\"https:\/\/www.telesign.com\/continuous-trust-authority\/trust-index\">2023 Trust Index<\/a>, a survey on digital trust, found that fear of digital fraud has risen significantly in the past two years, with half of consumers surveyed reporting it\u2019s a greater concern for them now.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Telesign\u2019s Trust Certified Badge can put consumers at ease, letting them know the brand displaying it has taken steps to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Protect customers\u2019 digital identities<\/li>\n\n\n\n<li>Safeguard their digital ecosystems from fraud<\/li>\n\n\n\n<li>Proactively prevent and detect digital crime on their systems<\/li>\n\n\n\n<li>Respond to fraud threats when they arise<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Continuous Trust has always been part of Telesign\u2019s brand promise\u2014it\u2019s why we exist. The badge is just one way we have made it more accessible for the companies who use us to join us in a more unified voice to customers and the digital marketplace that says \u201cwe stand with you, you\u2019re in a safe place.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Learn more about the <a href=\"https:\/\/www.telesign.com\/continuous-trust-authority\/trust-certified-badge\">Trust Certified Badge<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1. RSA Security<\/li>\n\n\n\n<li>2. 2021 Synthetic Identity Fraud Report, FiVerity<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Companies today are struggling to create trustworthy bonds with their customers. Complicating matters is the increasing amount of fraud that chips away at the trust a customer has in a brand. Fraudsters use all kinds of tactics to infiltrate your platform\u2014IRSF fraud, bots and fake users, synthetic identity fraud, and account takeover fraud\u2014often wreaking havoc<\/p>\n","protected":false},"author":1,"featured_media":14013,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[69],"tags":[162,161],"class_list":["post-14005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcements","tag-continuous-trust","tag-trust"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Telesign\u2019s Trust Certified Badge shows customers you protect them<\/title>\n<meta name=\"description\" content=\"Companies are struggling to create bonds with their customers. Telesign&#039;s Trust Certified Badge helps bridge the gap of trust.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.telesign.com\/es\/blog\/telesigns-trust-certified-badge-shows-customers-you-take-protecting-them-seriously\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Telesign\u2019s Trust Certified Badge shows customers you protect them\" \/>\n<meta property=\"og:description\" content=\"Companies are struggling to create bonds with their customers. 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