{"id":13791,"date":"2023-08-31T21:43:14","date_gmt":"2023-08-31T21:43:14","guid":{"rendered":"https:\/\/www.telesign.com\/?p=13791"},"modified":"2023-09-15T17:01:36","modified_gmt":"2023-09-15T17:01:36","slug":"a-model-of-leadership-kristi-melani-telesign-cmo","status":"publish","type":"post","link":"https:\/\/www.telesign.com\/es\/blog\/a-model-of-leadership-kristi-melani-telesign-cmo","title":{"rendered":"A model of leadership: Kristi Melani, Telesign CMO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Good leadership is important\u2014it matters to employees, customers, and the economy in general. We see a lot of good leaders out there. Great leadership, however, is much harder to come by, and we wanted to take a moment to give a big shout out to a great leader who has made a difference to so many of us\u2014and she\u2019s one of our own.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re all so proud of our CMO and Go-to-Market Strategist, Kristi Melani, who joined us two years ago and has been a fantastic team builder here at Telesign. She\u2019s taken us from a small group to nearly 60 marketing professionals, but of course it\u2019s not just numbers\u2014it\u2019s the vision and spirit with which she leads every day that has turned us into a marketing organization we\u2019re all proud to be a part of.<\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/www.telesign.com\/wp-content\/uploads\/2023\/01\/Kristi-200x300.jpeg\" alt=\"\" class=\"wp-image-2042\" srcset=\"https:\/\/www.telesign.com\/wp-content\/uploads\/2023\/01\/Kristi-200x300.jpeg 200w, https:\/\/www.telesign.com\/wp-content\/uploads\/2023\/01\/Kristi-683x1024.jpeg 683w, https:\/\/www.telesign.com\/wp-content\/uploads\/2023\/01\/Kristi-768x1152.jpeg 768w, https:\/\/www.telesign.com\/wp-content\/uploads\/2023\/01\/Kristi.jpeg 800w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">So it came as no surprise to us when Ragan PR Daily named Melani as <a href=\"https:\/\/www.telesign.com\/press\/telesign-cmo-kristi-melani-named-one-of-the-top-women-in-marketing-for-class-of-2023\">one of the top women in marketing for 2023<\/a>. Melani has been recognized in the category of team leader (and we can second that!).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The award program honors female marketing professionals who are elevating brands and products, breaking barriers within their organizations and advancing the marketing profession. <em>Ragan\u2019s PR Daily<\/em> is a highly regarded brand for public relations professionals and offers news, advice, and benchmarking via <a href=\"https:\/\/www.prdaily.com\/\">PRDaily.com<\/a>.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/es\/blog\/a-model-of-leadership-kristi-melani-telesign-cmo\/#it-all-starts-with-trust\" >It all starts with trust<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/es\/blog\/a-model-of-leadership-kristi-melani-telesign-cmo\/#an-advocate-for-brands-and-people\" >An advocate for brands and people<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"it-all-starts-with-trust\"><\/span>It all starts with trust<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Melani\u2019s incredible leadership and passion for building trust with customers is not news to us, but we are happy to see this recognition from beyond our company. She has made a positive impact on Telesign, both externally and internally. Melani led the team through a rebranding and reimagining of our messaging, ensuring that it conveys a human touch to both our customers and employees and emphasizes our role in cultivating trust.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a recent <a href=\"https:\/\/www.telesign.com\/press\/telesign-cmo-kristi-melani-named-one-of-the-top-women-in-marketing-for-class-of-2023\">press release<\/a>, Joe Burton, Telesign CEO, acknowledged the significant contribution Melani has made in transforming the Telesign brand. \u201cThrough Kristi\u2019s leadership, a new Telesign has emerged, characterized by its dedication to understanding and addressing universal human concerns in the digital realm.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A major thrust of Melani\u2019s leadership has been addressing the need to establish trust in the Telesign brand, as well as to help customers nurture trust with their users. Through the Continuous Trust\u2122 Authority, a global initiative to help make the digital world a safer place, and the Trust Certified Badge, a program that allows Telesign customers to showcase that they have employed powerful fraud prevention standards to protect their own customers, Melani has helped further our brand promise to foster Continuous Trust in the digital world.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"an-advocate-for-brands-and-people\"><\/span>An advocate for brands and people<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Melani has also had a positive impact internally. She played a pivotal role in the establishment of Telesign\u2019s Employee Ambassador Council, a select group tasked with promoting the company\u2019s brand, services, products, and people. Additionally, during Women\u2019s History Month, Melani facilitated the launch of Women@Telesign, an Employee Resource Group designed to empower women in the tech industry. These initiatives underscore Telesign\u2019s commitment to fostering inclusion, belonging, and trust within its workforce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mentorship is another core tenet of Melani\u2019s leadership philosophy, as she actively engages in guiding professionals both inside and outside of Telesign. Her involvement in the <a href=\"https:\/\/www.women-unlimited.com\/lead\/\">Women Unlimited<\/a> leadership program exemplifies her dedication to mentoring mid-level managers and preparing them for higher leadership roles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Telesign\u2019s Allyson Kohler, Creative Director, is one of the women Kristi recommended to the Women Unlimited LEAD program, a 12-month leadership education and development program focused on learning to manage strategically. Allyson recently completed that program and shared this:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThroughout the year Kristi shared valuable advice garnered from her own career and provided insights into being a savvy leader. That guidance has been instrumental in enhancing my own leadership presence and has helped me communicate and lead with greater confidence.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Melani will be honored on Thursday, Oct. 26 during a luncheon at the City Winery in New York City to celebrate the 2023 class of female marketing leaders. <a href=\"https:\/\/www.prdaily.com\/awards\/events\/top-women-in-marketing-awards-luncheon-2023\/\">Click here<\/a> for a full list of honorees.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Congratulations for this well-deserved honor, Kristi, and thank you for your outstanding leadership and commitment to building trust!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Good leadership is important\u2014it matters to employees, customers, and the economy in general. We see a lot of good leaders out there. Great leadership, however, is much harder to come by, and we wanted to take a moment to give a big shout out to a great leader who has made a difference to so<\/p>\n","protected":false},"author":1,"featured_media":13792,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-13791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcements"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A model of leadership: Kristi Melani, Telesign CMO<\/title>\n<meta name=\"description\" content=\"We wanted to take a moment to give a big shout out to a great leader who has made a difference to so many of us\u2014and she\u2019s one of our own.\" \/>\n<meta name=\"robots\" content=\"index, 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