{"id":13611,"date":"2023-08-21T22:33:39","date_gmt":"2023-08-21T22:33:39","guid":{"rendered":"https:\/\/www.telesign.com\/?p=13611"},"modified":"2024-10-03T22:34:53","modified_gmt":"2024-10-03T22:34:53","slug":"sms-vs-mms","status":"publish","type":"post","link":"https:\/\/www.telesign.com\/es\/blog\/sms-vs-mms","title":{"rendered":"What are SMS and MMS, and how do they differ?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">These days, sending text messages is a standard practice in most people\u2019s daily lives. Such a popular form of communication has so many technologies surrounding it, all with unique ways to carry a message from one person to another.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How well do you know the protocols that allow your smartphone or mobile device to send and <a href=\"https:\/\/www.telesign.com\/products\/sms-verify\">receive text messages<\/a>? You\u2019ve probably heard of SMS before, and maybe MMS as well. But do you know what they are, and their key differences?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This article dives into how SMS and MMS function, the differences between them, who should use them, and for what reasons.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/es\/blog\/sms-vs-mms\/#what-is-sms\" >What is SMS?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/es\/blog\/sms-vs-mms\/#what-is-mms\" >What is MMS?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/es\/blog\/sms-vs-mms\/#sms-vs-mms-key-differences\" >SMS vs MMS: key differences<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/es\/blog\/sms-vs-mms\/#cost\" >Cost<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/es\/blog\/sms-vs-mms\/#use-cases\" >Use cases<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/es\/blog\/sms-vs-mms\/#advantages-of-using-sms\" >Advantages of using SMS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/es\/blog\/sms-vs-mms\/#downsides-to-sms\" >Downsides to SMS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/es\/blog\/sms-vs-mms\/#advantages-of-using-mms\" >Advantages of using MMS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/es\/blog\/sms-vs-mms\/#downsides-to-mms\" >Downsides to MMS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/es\/blog\/sms-vs-mms\/#how-do-ott-and-ott-applications-differ-from-sms-and-mms\" >How do OTT and OTT applications differ from SMS and MMS?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/www.telesign.com\/es\/blog\/sms-vs-mms\/#use-telesign-for-safe-sms-and-mms\" >Use Telesign for safe SMS and MMS<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-sms\"><\/span>What is SMS?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SMS, or Short Messaging Service, is the most popular form of text messaging, and is used on many smartphones and other mobile devices. The standard character length of an SMS is 160 characters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An SMS from a marketing campaign, for example, might have details about an upcoming sale, and may include a link for the user to click.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-mms\"><\/span>What is MMS?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">MMS, or Multimedia Messaging Service, allows users to add various media sources to messages on a smartphone and send or receive them. These sources include things such as images, video, and audio files.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, a user may send an MMS if they want to provide more insight or engagement into something than text allows, such as a picture of something they\u2019re describing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite the growth of over the top (OTT) messaging platforms, such as WhatsApp, there\u2019s been continued growth of SMS and MMS messaging. Before we explain why this might be the case, let\u2019s look at some differences between these two types of messaging.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"sms-vs-mms-key-differences\"><\/span>SMS vs MMS: key differences<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SMS and MMS both refer to text messaging, and they are a way users send messages to one another using a mobile device, such as a smartphone or similar devices. The main differences show in character length, cost, and content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To <a href=\"https:\/\/www.telesign.com\/products\/sms-api\">send SMS and MMS messages<\/a>, you\u2019ll first need some sort of data and\/or text messaging plan through a wireless service. An SMS allows 160-character messages, while an MMS allows 1,600.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"cost\"><\/span>Cost<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When weighing the costs of SMS and MMS, only a few cents can make up a significant cost difference for companies sending out mass messaging campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SMS is typically at a lower cost than MMS, as it has less text and doesnt include data-heavy components like audio, images, and video.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"use-cases\"><\/span>Use cases<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Apart from all the technical details of SMS and MMS, the two services differ distinctly in their use-cases. Things that would make sense to send using MMS might be useless via SMS, and vice-versa. Here are some of the most common use-cases for each.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">SMS use-cases<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>MFA (multi-factor authentication).<\/strong> Think passcodes sent via text to help a user access their account.<\/li>\n\n\n\n<li><strong>Appointment reminders.<\/strong> Advances in technology have allowed us the luxury to receive reminders about various appointments, from healthcare to meetings. An SMS is the perfect way to send these out as well.<\/li>\n\n\n\n<li><strong>Customer satisfaction surveys.<\/strong> Getting immediate feedback is important, and SMS allows companies to quickly send out requests for it.<\/li>\n\n\n\n<li><strong>Notifications and confirmations.<\/strong> A notification doesn\u2019t need to be loaded with information, images, videos, etc. It can be a brief text message letting a customer know that they\u2019ve completed something successfully, made a successful transaction, etc.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">MMS use-cases<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Product photos.<\/strong> If you\u2019re showing off a current, new, or upcoming product, it\u2019s best done with images. MMS are perfect for letting customers know what you\u2019ve got cooking.<\/li>\n\n\n\n<li><strong>Cart abandonment message.<\/strong> It used to be that companies would send these out via SMS, but the image of a left-in-cart product is a better reminder of what the customer is missing out on.<\/li>\n\n\n\n<li><strong>Environmental spacing demo.<\/strong> If you\u2019re sending notifications about an event, a video gives the recipient a good idea of the space they\u2019ll be walking into when they arrive.<\/li>\n\n\n\n<li><strong>Service demonstrations.<\/strong> What kind of service can you offer your customers? How will they know you have exactly what they need? A video demonstrating your service in action from start to finish could be the difference.<\/li>\n\n\n\n<li><strong>Communication clarity.<\/strong> When text isn\u2019t enough to relay what you\u2019re trying to say, an image is needed, and MMS is required. For example, if someone uses a third-party service for shopping, their shopper may send them a photo of a potential food item replacement to ensure they get the right one.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"advantages-of-using-sms\"><\/span>Advantages of using SMS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here are the key advantages of using SMS.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Savings galore.<\/strong> SMS is cheaper than MMS. If you\u2019re trying to get a message out using only text, SMS costs will be lower because of the lower data usage involved.<\/li>\n\n\n\n<li><strong>Small messages.<\/strong> Big ideas. SMS messages are available for bulk texting that is carrier-verified. This is significant for companies looking to send out messages about their latest products or campaigns en masse.<\/li>\n\n\n\n<li><strong>Speed is a factor.<\/strong> For those concerned about the speed and efficiency of delivery, SMS has the edge. Because of the short messages, SMS will be sent and received quicker.<\/li>\n\n\n\n<li><strong>There\u2019s beauty in simplicity.<\/strong> Some may see the restrictive character limits of SMS as negative, but there\u2019s no reason it has to be. Often, especially when marketing teams create messages, there\u2019s creativity sparked by restriction. It also won\u2019t take as much time to pump out shorter messages.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"downsides-to-sms\"><\/span>Downsides to SMS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Space limitations.<\/strong> Because SMS limits characters to 160 per message, there\u2019s less room to explain all the details of a campaign, product, or service. There\u2019s also a chance companies sending SMS messages will have to edit and trim their important brand messages to fit the parameters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Text-only. Always.<\/strong> Being limited to text makes it harder to get a point across, especially if that point needs to be explained visually. Even something like an emoji can change the way a user interprets a message. Furthermore, linking to an image, video, or audio clip is unlikely to be effective, as users might interpret a link as spam or phishing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"advantages-of-using-mms\"><\/span>Advantages of using MMS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>More than a cold open.<\/strong> If you\u2019re sending out texts for a campaign announcement, the chances are that a user will view them more than if you\u2019d sent an email. However, opening is only half the battle. Studies show that MMS inspires higher engagement, thanks to the rich details and visuals included in each message.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A picture is worth 1,000 words.<\/strong> We\u2019re not all poets, able to captivate our audience with a perfectly-written sentence. With MMS, we can make-up for this deficiency through other forms of media, which are often the preferred way users want to engage with a message anyway.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>(Nearly) Limitless space.<\/strong> Though it\u2019s not typical for messages to need the entire 1,600 character limit, it\u2019s comforting to have when needed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"downsides-to-mms\"><\/span>Downsides to MMS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Steep costs. <\/strong>The price of MMS will generally be higher, due to the longer text permitted, as well as the inclusion of things like images and videos. These things use more data, which makes the message cost more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Exclusive club.<\/strong> Unfortunately, not everyone keeps up with technological advances. For customers who haven\u2019t upgraded their flip phone to a modern smartphone, they will be unable to receive MMS messages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The burden is on\u2026you?<\/strong> Even if a customer you\u2019re sending messages to has a smartphone and can receive MMS, that doesn\u2019t mean they\u2019ve opted-in to receive them in their data plan. If the burden lands on them to pay extra for your announcement MMS, they\u2019re not going to be thrilled.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-do-ott-and-ott-applications-differ-from-sms-and-mms\"><\/span>How do OTT and OTT applications differ from SMS and MMS?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Communication platforms like WhatsApp, Facebook Messenger, Skype, and others are considered OTT. These apps allow users to send messages, typically both text and multimedia formats, to other users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the key differences between these and SMS and MMS is that it\u2019s free to send messages on an OTT platform, as they don\u2019t use data from a cellular service plan, and instead use the Wi-Fi that the phone is connected to.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The differences in usage can be seen geographically, as some countries have users who are less inclined to have wireless service plans than others, making the OTT more appealing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"use-telesign-for-safe-sms-and-mms\"><\/span>Use Telesign for safe SMS and MMS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are plenty of reasons people continue to use SMS and MMS messaging, including reaching a wider audience, reaching a small group of specific people (those without smartphones, for example), and the efficiency and ease-of-use.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The problem companies face when using SMS and MMS messages is that they can be unsecured, leaving problems and trust concerns behind for their users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some of the most common problems are phishing and SIM swaps. Because of how vulnerable a company\u2019s end-user can be to these types of fraud and attacks, there is a need for secure SMS and MMS messaging.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you need a safe way to send SMS and MMS, Telesign has a trusted, global, programmable API to ensure your message is received loud, clear, safely, and on-time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Telesign\u2019s <a href=\"https:\/\/www.telesign.com\/products\/sms-api\">SMS API<\/a> keeps your text messages protected, while allowing you to connect faster and easier with your customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>These days, sending text messages is a standard practice in most people\u2019s daily lives. Such a popular form of communication has so many technologies surrounding it, all with unique ways to carry a message from one person to another. How well do you know the protocols that allow your smartphone or mobile device to send<\/p>\n","protected":false},"author":1,"featured_media":13609,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[68],"tags":[305,166],"class_list":["post-13611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-security-tips","tag-mms","tag-sms"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What are SMS and MMS, and how do they differ?<\/title>\n<meta name=\"description\" content=\"What is the difference between SMS and MMS? And which should you choose? 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