What is more personal than personal identity?
Customers expect you to keep them safe. Let a bad actor into your ecosystem, and it may be game over for your customers. They take it personally, and they’ll blame you. In fact, 85% of customers would avoid using a brand after losing trust in it.
From login to purchase, it’s critical to know who the person is behind the OTP and know if they can be trusted. To help you build safer, more trusted relationships with your customers, download the Beyond Authentication: Identifying the Person Behind the Number eBook.