Data-Driven, Automatic Fraud Risk Decisions Lead to Higher Conversion Rates

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Score allows us to offer the best customer experience for valid users – over 92% of new account sign-ups don’t go through an additional verification process and as a result we are seeing higher conversion rates.

AVISHAI SHOHAM, VICE PRESIDENT PRODUCT


Via is changing the way people get around in cities. Via is an on-demand transit system that takes multiple passengers heading in the same direction and books them into a shared vehicle.

CHALLENGES

Via understands how important it is to prevent account registration fraud in order to reduce fake accounts, promo abuse and use of stolen credit cards and invalid phone numbers. However, the ridesharing app was hesitant to deploy fraud prevention steps that would negatively impact good users to catch the smaller percentage of bad users.

SOLUTION

Via deployed TeleSign’s powerful fraud risk assessment API, Score. During the app registration process, using the Score API, Via automatically verifies the user’s phone number, analyzes the phone number data, reviews the risk reputation score and makes an instant data driven fraud decision of whether to allow the registration or send a suspected bad user through additional verification checks prior to registration. Score helps Via filter out fake accounts prior to verification, which has led to higher conversion rates and more sustainable growth of real users.


KEY BENEFITS

INCREASED IDENTITY ASSURANCE

ADDED ACCOUNT SECURITY WITH MINIMAL USER FRICTION

INCREASED CONVERSION RATES


ABOUT VIA

Via is on-demand transportation on a mass scale; it’s smart transit that’s friendly to our planet. Currently available in NYC, NY, Washington, DC, Orange County, CA or Chicago, IL. Via is backed by some of the world’s top investors and is aggressively expanding into other major cities. Via has built revolutionary technology that is changing the way people get around cities. Using Via, a ride booked on your phone costs little  more than the bus.

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