Data-Driven, Automatic Fraud Risk Decisions Lead To Higher Conversion Rates

The Challenge

Via understands how important it is to prevent account registration fraud in order to reduce fake accounts, promo abuse and use of stolen credit cards and invalid phone numbers. However, the ridesharing app was hesitant to deploy fraud prevention steps that would negatively impact good users to catch the smaller percentage of bad users.

TeleSign Delivered

Increased Identity Assurance

Added Account Security With Minimal User Friction

Increased Conversion Rates

The Solution

Via deployed TeleSign’s powerful fraud risk assessment API, Score. During the app registration process, using the Score API, Via automatically verifies the user’s phone number, analyzes the phone number data, reviews the risk reputation score and makes an instant data driven fraud decision of whether to allow the registration or send a suspected bad user through additional verification checks prior to registration. Score helps Via filter out fake accounts prior to verification, which has led to higher conversion rates and more sustainable growth of real users.

Score allows us to offer the best customer experience for valid users – over 92% of new account sign-ups don’t go through an additional verification process and as a result we are seeing higher conversion rates.

Avishai Shoham

Vice President Product, Via

Talk To An Expert

Interested in learning about how TeleSign's identity and engagement solutions can prevent fraud while fostering secure and global growth for your business? Let's chat.