Tinder burst onto the social media scene in 2012 as a matchmaking mobile app. Its geolocation technology allows users to set a specific radius and match with anyone that is within that distance. Tinder’s vision is to enable users to connect with new and interesting people around them by allowing them to emulate real world interactions, using the app. Tinder exploded to over a million users in its first few months and has grown exponentially ever since. With tens of millions of active users, the company processes more than a billion swipes daily. On average, Tinder generates more than 25 million matches per day.
Any mobile app will have problems with fraudulent accounts at the beginning and Tinder was no exception. It needed to ensure its API was secure and authenticating properly, protect the security of its users, prevent fraudulent registrations and defend the system from the malicious activity of bots and spammers. Tinder CTO Ryan Ogle had decided from day one that security was a top priority and felt strongly about protecting the brand and the user base. “Security has always been of the utmost importance to us,” Ogle explains. “After our user base boomed, we decided that we wanted to increase our ability to ensure integrity and authenticity to make our system and users even more secure.”
When a new user joins Tinder, they are allowed to create an account and log in via Facebook sign-in. However, if a new account seems suspicious, it will then be required to go through an extra level of verification to ensure they are a real, legitimate user. That’s where Tinder uses TeleSign’s Score and SMS Verify products to get an accurate rating of how potentially risky a phone number is. Scoring includes risk levels and recommendations for how to handle accounts. The result is a reputation score that represents the risk level and helps Tinder decide when to allow, challenge and/or block transactions associated with any given phone number.