Uses SMS to confirm user identities, reduce fraud and provide an effective communications channel
Talabat.com makes ordering food fast and easy for its customers. As a pioneer of the online food ordering industry in the Middle East, Talabat delivers a wide variety of cuisines from international and local restaurants. Talabat is the go-to destination for online food ordering, offering its services in Bahrain, Kuwait, KSA, Qatar, UAE, Oman and Jordan.
Talabat was looking to replace their original two-factor authentication (2FA) vendor because they were experiencing continual SMS delivery and latency issues, where these critical 2FA messages were not reaching intended recipients. This led to a negative impact on the registration process, disruptions to the flow of consistent communications and lost revenue.
Sending an SMS message may seem simple, but it’s actually a very complex process. As a Mobile Network Operator (MNO) and part of the BICS family (leading international telecommunications enabler), TeleSign has mastered the intricacies of sending SMS messages. This was a key reason Talabat deployed a TeleSign SMS solution. With TeleSign’s SMS API, Talabat’s messages are consistently being delivered on-time and reaching global customers. With significantly improved SMS delivery rates, Talabat has increased registration completions, improved customer satisfaction rates and has encouraging active use and repeat sales.