INCREASES REGISTRATION CONVERSIONS AND REDUCES COSTS WITH TELESIGN

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Using TeleSign to verify phone numbers at registration helped us simplify the sign-up flow, increase conversions, reduce verification costs and maintain our authentic user base.

Andy Allbee, Product Manager, PHHHOTO


PHHHOTO®, a mobile camera app that shoots instant moving pictures people can share socially, understands how important it is to have verified users in their ecosystem to maintain an authentic user base, a high average revenue per user (ARPU) and to protect brand reputation.

CHALLENGES

PHHHOTO has always required that new users provide a phone number as part of the verification process in order to prevent bulk account creation and reduce fake and duplicate accounts.  The company was seeking a new vendor to fulfill requirements for a more simplified registration process to securely grow their user base, increase conversions and reduce verification costs. It was also important that the vendor offer an even higher quality global SMS platform to ensure time-sensitive PIN codes could be successfully delivered worldwide.

SOLUTION

PHHHOTO evaluated several vendors and ultimately chose TeleSign because of its comprehensive global account security solution. PHHHOTO deployed SMS Verify, Voice Verify and Auto Verify at new account registration where the user’s phone number is collected and then verified via text message, text-to-speech PIN code or, for Android mobile app users, an automatic and frictionless, one-click process.

“TeleSign is an essential business partner for us,” states Andy Allbee, Product Manager at PHHHOTO, “as it is mission-critical our users are able to verify their phone number quickly in order to complete the registration process. With TeleSign, we see higher delivery rates and are able to reach more users globally.”


KEY BENEFITS

SIMPLIFIED SIGN-UP FLOW/USER VERIFICATION PROCESS

ACCESS TO A SUPERIOR SMS PLATFORM & DEDICATED FRAUD PREVENTION PARTNER

SIGNIFICANT REDUCTION IN OVERALL VERIFICATION COSTS


ABOUT PHHHOTO®

PHHHOTO® is the next-generation camera app that brings pictures to life. Its unique, animated camera captures a series of frames, then loops them back and forth, making it easy for anyone to make and share images that look and feel alive. PHHHOTO app for Android, iPhone/iPad is available as a free download.   

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