"Using TeleSign to verify phone numbers at registration helped us simplify the sign-up flow, increase conversions, reduce verification costs and maintain our authentic user base."
ANDY ALLBEE
Product Manager, PHHHOTO
PHHHOTO®, a mobile camera app that shoots instant moving pictures people can share socially, understands how important it is to have verified users in their ecosystem to maintain an authentic user base, a high average revenue per user (ARPU) and to protect brand reputation.
Challenges
PHHHOTO has always required that new users provide a phone number as part of the verification process in order to prevent bulk account creation and reduce fake and duplicate accounts. The company was seeking a new vendor to fulfill requirements for a more simplified registration process to securely grow their user base, increase conversions and reduce verification costs.
It was also important that the vendor offer an even higher quality global SMS platform to ensure time-sensitive PIN codes could be successfully delivered worldwide.
Solution
PHHHOTO deployed SMS Verify, Voice Verify and App Verify at new account registration where the user’s phone number is collected and then verified via text message, text-to-speech PIN code or, for Android mobile app users, an automatic and frictionless, one-click process.
“TeleSign is an essential business partner for us,” states Andy Allbee, Product Manager at PHHHOTO, “as it is mission-critical our users are able to verify their phone number quickly in order to complete the registration process. With TeleSign, we see higher delivery rates and are able to reach more users globally.”
