Reduces Fraudulent Account Registrations By 12%, Lowers Costs By 50% & Increases Engagement Using TeleSign
Once is a free online dating service based in Europe that provides connection opportunities for singles looking to meet other singles. Once brings back the magic to the online dating world with quality over quantity. Everyday at noon singles get their matches based on selected criteria and have 24 hours to make a connection. The service has over 4-million users and 20-million matches are made every month.
When dating app users feel they are safely connecting with other legitimate users, they become loyal to the brand and this often leads to account upgrades and increased revenue. Once was looking to strengthen their current account registration process beyond phone verification without adding friction to legitimate users. Once needed to find a new SMS provider to resolve their SMS delivery issues (message failures & latency), as this was impacting verification completion rates. They also wanted a new provider who offered enhanced customer support and lower SMS costs.
Once chose TeleSign because they offered two essential services, SMS communications and end-user fraud risk scoring. With a TeleSign solution, Once is able to evaluate the potential risk of each user without additional registration steps or added friction on legitimate users to quickly confirm identities. Once deployed TeleSign Score, as it provides a fraud risk reputation score based on phone number intelligence, traffic patterns, machine learning and a global data consortium. They use TeleSign SMS Verify, a phone-based verification and two-factor authentication service to send time-based, one-time passcodes over SMS. Once also uses SMS messaging as an effective customer communications channel, sending timely, personalized information via SMS notifications and alerts to their users throughout the customer lifecycle that hep to increase usage and engagement.