OLX Group is a global product and tech company operating online classifieds platforms in more than 40 countries through its 17 market-leading brands. Used by more than 350 million people every month, they are making it super easy for anyone to buy and sell almost anything.
OLX Group was experiencing SMS delivery issues in several international countries with their previous vendor causing them to have lower than expected 2FA completion rates, as messages were not reaching intended recipients. SMS delivery issues were also impacting their on-going customer lifecycle communications, this included periodic SMS messages sent in the form of alerts, reminders, notifications and marketing campaigns to both buyers and sellers that encourage usage and promote sales. OLX Group began evaluating other global communications providers.
OLX Group uses TeleSign’s SMS and Voice services to perform phone verifications, deliver one-time passcodes (OTPs) and on-going SMS communications with their buyers and sellers throughout the customer lifecycle. With TeleSign, OLX Group has been able to increase their phone verification completion and delivery rates, because their SMS messages are now reaching intended users in areas where they were previously having quality issues.