Reduces Fake Accounts & Improves Onboarding With Telesign

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TeleSign offers very intelligent products that are worth having on all apps. I can’t see why anyone would not want to use TeleSign APIs for customer verifications to reduce fraud and user friction.

EIBHLIS STUCKEY, FOUNDING DIRECTOR


MobileDigital provides a mobile-centric software as a service (SaaS) platform for couponing, promotions, loyalty and gift cards. The company is unique in that it has adapted world-class technologies to enable sophisticated, yet low cost one-to-one engagements between retailers and shoppers; all directly targeted to the shopper’s mobile phone.

DEFEND AGAINST FRAUDSTERS WITHOUT DISRUPTING USER EXPERIENCE

The couponing, promotions, loyalty and gift card market is highly targeted by fraudsters, so it was essential that MobileDigital develop a strong fraud prevention solution. However, they did not want to add numerous validation steps that would impact the user experience and add undue friction during authentication. They were also experiencing continuous reliability and delivery issues with their SMS communications provider.

UTILIZE PHONE NUMBER INTELLIGENCE DATA TO ESTABLISH A USER’S VALID IDENTITY

With TeleSign Score and SMS Verify, MobileDigital established a solution that helps mitigate fraud, reduces the creation of multiple fake accounts and does not disrupt the legitimate user experience.

The verification process is quick and seamless. The user simply enters their phone number and it is automatically checked against TeleSign’s global clearinghouse of predictive data and assigned a risk score. The risk score helps MobileDigital block, challenge or allow the user to proceed, download coupons, use online promotions, perform transactions, use credit cards and ensure gift codes are delivered to the correct person.

 


KEY BENEFITS

REDUCTION IN REGISTRATION FRAUD

LESS USER FRICTION AND IMPROVED ONBOARDING PROCESS

BETTER SMS RELIABILITY AND DELIVERY


ABOUT MOBILEDIGITAL

MobileDigital offers cost effective mobile-centric customer acquisition tools, couponing, promotions and gift cards as well as redemption tracking and detailed analysis. These services enable brands, manufacturers and retailers to take big steps into the world of mobile client access, visually engage clients and increase sales as well as build a data trail asset for re-marketing.

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