ACHIEVES 99% SMS DELIVERY RATE & REDUCES FRAUD WITH TELESIGN

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TeleSign SMS Verify provides consistently high SMS delivery rates, which helped us improve our customer acquisition flow and increase conversion rates by over 10%.

CAN YILANLIOGLU, CO-FOUNDER & BUSINESS DEVELOPMENT


Cutting edge online gaming site, ComeOn! offers Casino, Betting and Poker products around the world. ComeOn! provides a solid platform for online games, as well as a site and work force that is focused on every little detail to deliver a top-notch user experience and secure gaming community filled with “safe-players.”

CHALLENGES

ComeOn! has always used two-factor authentication (2FA) via one-time passcodes (OTP) sent over SMS text message as a way to verify users at account registration. However, increases in fraudulent account activity and the creation of duplicate accounts coupled with SMS delivery issues (messages not being sent) led the company to look for a superior solution provider.

SOLUTION

ComeOn! needed a higher quality SMS provider with expertise in phone number data analytics and intelligence to help prevent fraud. They increased their account security protection with TeleSign through the integration of an improved 2FA phone verification process (SMS Verify) and the addition of Score, a fraud risk scoring API that uses phone number data and intelligence, machine learning, traffic pattern recognition and historical fraud data (TeleBureauTM) to help evaluate end-user risk at account registration.

ComeOn! is now seeing significantly less cases of reported fraud, increased SMS delivery rates of 99%, a 10% improvement in registration rates and a drastic reduction in overhead and support costs.


KEY BENEFITS

REDUCED FRAUDULENT ACCOUNT REGISTRATIONS

INCREASED SMS DELIVERY RATES TO 99%

INCREASED NUMBER OF “SAFE-PLAYERS”


ABOUT COMEON!

ComeOn! Casino was launched in 2008 and is one of the most competitive online gambling portals in Northern Europe. Due to a great overall quality in terms of brand, gambling products and customer focused approach, ComeOn has become a household name for many online gamblers throughout Europe but perhaps especially in the Scandinavian region. Besides a great casino product, ComeOn! also offers sports betting and online poker.

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