"TeleSign SMS Verify provides consistently high SMS delivery rates, which helped us improve our customer acquisition flow and increase conversion rates by over 10%."
CAN YILANLIOGLU
Co-founder & Business Development, COMEON!
Cutting edge online gaming site, ComeOn! offers Casino, Betting and Poker products around the world. ComeOn! provides a solid platform for online games, as well as a site and work force that is focused on every little detail to deliver a top-notch user experience and secure gaming community filled with “safe-players.”
Challenges
ComeOn! has always used two-factor authentication (2FA) via one-time passcodes (OTP) sent over SMS text message as a way to verify users at account registration. However, increases in fraudulent account activity and the creation of duplicate accounts coupled with SMS delivery issues (messages not being sent) led the company to look for a superior solution provider.
Solution
ComeOn! needed a higher quality SMS provider with expertise in phone number data analytics and intelligence to help prevent fraud. They increased their account security protection with TeleSign through the integration of an improved 2FA phone verification process (SMS Verify) and the addition of Score, a fraud risk scoring API.
ComeOn! is now seeing significantly less cases of reported fraud, increased SMS delivery rates of 99%, a 10% improvement in registration rates and a drastic reduction in overhead and support costs.
