Experiencing Sustainable User-Base Growth & Less Fraud With Telesign
ArtStation is a leading showcase platform for games, film, media and entertainment artists. The platform enables artists to present their portfolios in a slick way, discover and stay inspired, and develop a fan-base while connecting them to new business opportunities. Many artists find it very difficult to get exposure and find work; ArtStation is changing the game for artists as an industry-leading hub with millions of people using their platform.
Showcase platforms and marketplaces can be plagued with fake accounts created by fraudulent users and bots. These bad actors wreak havoc on ecosystems with spam, phishing attempts, phony posts, and more that can devalue a user base and negatively impact a brand’s reputation. ArtStation has always been focused on fraud prevention, when they began seeing spikes in fake accounts that could eventually impact their ecosystem, they decided to look for a new vendor who could provide phone data intelligence and fraud risk scoring connected to an SMS communications solution. ArtStation also needed to improve their SMS delivery rates in international countries--an area where messages were often not being delivered on a consistent basis, causing increases in support calls.
ArtStation implemented a robust fraud prevention and communications solution using TeleSign’s Score and SMS products, resulting in less fraud and higher quality, verified users. “With TeleSign, we’re generally able to tell a fake user from a legitimate one instantly. We literally went from having to ban thousands of fake accounts every month down to a handful,” stated Leonard Teo, CEO of ArtStation. “Many sites now have SMS verification but it’s so easy to bypass with phone numbers pulled from Receive SMS Online websites and burner phones. TeleSign Score can tell you what kind of number is being used and the risks associated with that number,” continued Teo. “When we first contacted TeleSign, we simply sent them a set of numbers and asked them to tell us which one was the legitimate one, and when they did instantly, we knew we had to use TeleSign.” ArtStation is now experiencing more valuable growth and fewer support calls related to fraud and spam issues.