Turn Leads Into Customers Using Microsoft Dynamics 365 for Marketing & TeleSign's SMS App

TeleSign is bringing global SMS messaging capabilities to Microsoft's upcoming Dynamics 365 for Marketing platform. TeleSign will offer through Microsoft AppSource a new SMS App that will provide Dynamics 365 for Marketing clients the ability to set up SMS-based marketing campaigns directly from their Dynamics 365 dashboard. This functionality will enable Dynamics 365 for Marketing users to easily and efficiently utilize the power of SMS to further engage, nurture and convert their leads.

Why Should Marketers Use SMS?

With billions of mobile devices in use throughout the world, we now live in a “connected world” where consumers are more engaged than ever with the brands they love. They crave timely, personalized communications that help get them what they want and need, when they need it, and through the channel they use most: their mobile phones.

Research shows that 98% of SMS messages are read within three minutes and have a response rate of 45%.  The open rate for emails comes in at 28-33% and a much lower response rate of 6%. SMS messages can take the form of alerts, reminders, notifications, invites, two-way communications, promotional campaigns, and other automated marketing messages.

Adding SMS messaging to your existing email-based customer communication strategy can deliver effective and differentiated customer experiences that lead to increased user engagement, higher satisfaction rates, stronger customer lifetime values (CLV) and faster growth.

About the App

The TeleSign product team worked closely with the Adacta Group, a leading regional Microsoft Dynamics partner, to create this new app. As a Microsoft Gold ERP and CRM localization partner and a member in the President's Club for Microsoft Dynamics for 2016, Adacta provided consultative expertise in helping us identify, create and develop this new SMS app.  Adacta has completed many Microsoft Dynamics integrations and have deep insight into what Dynamics customers require for new apps.

How to Get Started

Current users of Microsoft Dynamics 365 for Marketing (now in Preview) will soon find the TeleSign SMS App available directly from Microsoft AppSource. When available, you'll need to search for “TeleSign SMS,” fill out the form, agree to terms and conditions, and click “Continue” to be prompted to install and register the TeleSign SMS App.

For those not currently familiar with Microsoft Dynamics 365 for Marketing, it is a platform designed as the front end of the sales cycle to help companies nurture more sales-ready leads, align Sales and Marketing and make smarter decisions. Most importantly, Dynamics 365 for Marketing works together with Dynamics 365 for Sales on the same platform, which aligns teams with common data, connected processes and Office 365 collaboration tools. To learn more, visit https://dynamics.microsoft.com/en-us/marketing/overview/.

Attendees of eXtreme365 in Dubrovnik, Croatia (March 19 through March 22, 2018) should stop by the TeleSign booth (#27) and check out the new SMS App.  Our team can discuss how to nurture more sales-ready leads by moving beyond basic email marketing, with interactive and engaging SMS communications.

To be notified when the TeleSign SMS App is available from Microsoft AppSource, follow us on Twitter @TeleSign!

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